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Hello everyone. Happy Wednesday. I'm excited to talk about Googling yourself today in today's blog. If you listen to our podcast on Monday, the first two questions that we had spoken about were, why is it important to Google yourself and your practice and how do you fix the information that is out there if it's incorrect or outdated. Learn more at …
 
It is National Podcast Week, and in today's podcast, we will be covering some great information! Today the questions we will be covering are: Why is it important to Google yourself and your practice? How do you fix outdated or wrong information on old directories? How often should you be updating your content on your website and social media sites?…
 
The holiday season isn’t just important for retail businesses, it is also a great time for healthcare providers to revamp their digital marketing strategies. Most people who have put off elective procedures are now scrambling to slip in final treatments and appointments before the year ends. Since they are typically seeking non-urgent care, they ha…
 
Today we are going to be talking about website security. This includes how to keep your website up-to-date, as well as what to do if you do find that you have malware on your website. We are specifically talking about WordPress websites here, and I will be sharing my screen, so if you are listening to our podcast, please head on over to socialspeak…
 
Instagram has grown to a whopping 1 billion monthly active users. The competition on the platform is palpable. If you’re wondering how you can shine in this overcrowded space, you’re not alone. Growing your Instagram following organically can be a challenge, but it’s not impossible. In this blog post, we’ll share with you some foolproof ways to tak…
 
Healthcare is an increasingly competitive field, and reaching new patients require a strong digital marketing strategy. One of the best ways to attract new patients is through social media marketing. Social media and healthcare are a powerful combination. It can be a key place to share breaking information, raise public awareness about health conce…
 
This is our first podcast for our monthly Q&A series. In this podcast, we will go over - Why is it so important to do a social media audit and get rid of old accounts? - Does blogging help your SEO and how can you find keywords/phrases to blog about? - Why is it important to mix up your social media content? - What are a few tools we use to make ou…
 
In today's blog, we walk through each social media platform, including YouTube, and mention a few organic ways you can increase your followers. Each platform is different, but it's important to understand how each of them works and how you can grow your accounts organically with a little bit of leg work! To learn more and read the full blog visit h…
 
We had the pleasure of interviewing Jessican Suzanne, who is a Health & Wellness Coach on a mission to help women thrive in each area of their lives. Jess shares with us challenges and successes she has had as an online coach, reaching her target market, staying connected, and growing her business. To learn more about Jess visit her website at http…
 
There is no denying that videos are the most engaging type of content. They bring concepts to life, captures attention, and engages viewers. But let’s face it. Creating quality video content requires a lot of time and effort. It only makes sense to maximize its potential by converting it into different content formats. Repurposing content doesn’t j…
 
A good email starts with a subject line that captures the recipient’s attention. It has to be engaging and interesting enough to give people a reason to open and read your email. But let’s face it. Writing a catchy, powerful subject line isn’t easy. Some don’t even give it much thought. If this is you, then you’re making a big mistake. It doesn’t r…
 
When Instagram was launched in 2010, its primary focus was to feature photos that were specifically taken on mobile devices. The platform quickly became known for selfies and food pictures. Later on, it became a marketing platform for businesses and professionals to tell stories, deliver meaningful messages, and engage with their followers. If you …
 
In today's episode, I am going to be talking to you about using Search Engine Optimization strategies in Pinterest marketing. 2020 has created a very interesting landscape for business owners, and this is because we no longer have to stay focused on reaching clients in our local geographic area. Because of telehealth and platforms like Zoom, we can…
 
You’ve probably heard more than a few times that email marketing is dead. But statistics say not a chance. In fact, studies suggest that email marketing beats Facebook and Twitter in customer acquisition by 40 times. And for every $1 spent on email marketing, it generates $44 in ROI. Email is one of the most efficient channels for delivering advert…
 
Content marketing involves creating and sharing content that attracts and interests your target audience. The goal is to create high quality content that your audience will find valuable. When done right, it can convert prospects to patients or clients. If you’re thinking of using content to attract patients and clients, it’s a great decision. By p…
 
People are searching for everything online - from restaurants that will deliver food to their doorstep, to the latest fashion trends. Searching for a health practitioner is no exception. Your potential patients are looking for you online. The search engine is usually the first place people go to when looking for a healthcare provider. As such, the …
 
With over 2.6 billion monthly active users and a sophisticated algorithm that understands intent and behavior, there is no doubt that Facebook is an excellent platform for advertising. By placing an ad on the platform, your chances of reaching your target audience skyrocket. This is why it’s no surprise that businesses, big and small, continue to d…
 
LinkedIn is the world’s most extensive professional network, with over 675 million monthly users in more than 200 countries across the globe. It makes an invaluable addition to your digital marketing strategy – from making connections and improving brand awareness to generating leads and establishing partnerships. But in order for your marketing ef…
 
In this video we talk about email marketing for your healthcare practice or your wellness practice. Email marketing helps to serve a lot of different purposes. And so, we'll talk about what those purposes are for your practice, as well as the different types of emails that we recommend making sure that you are sending out. First and foremost, email…
 
Today we're going to be talking about how to make sure that your healthcare practice or wellness practice, is getting in front of the right people at the right time through the use of Google ads for your healthcare marketing. In this podcast episode, I'm going be sharing my screen. Healthcare practices often have an advertising budget, and typicall…
 
A social media calendar can help you plan and schedule your social media posts in advance. With an organized calendar, you can ensure no days will go without a single piece of content being published. Fresh, quality content is important to attract your target audience and keep them informed. But let’s face it. It can be challenging to find fresh so…
 
We've been talking a little bit about really looking at your overall digital marketing strategy. This is something that we help our clients throughout the year. Because as we start a new year, we always look at, "Okay, what do we need to adjust for this year, what are our goals, what do we want to do?" We usually have those quarterly goals, and now…
 
Dr. Nick graduated from Sherman College of Chiropractic in 2004 where he earned the honors of Magna Cum Laude and the Rising Star award given to a recent Sherman College graduate who has demonstrated exceptional achievements and service in the community. Dr. Nick’s focus on education came from growing up in a household with two amazing teachers as …
 
Social media has become an integral part of many businesses’ marketing strategy. It helps you connect with your audience, increase awareness about your brand, and generate more business. With so many social media platforms to manage and publish in, it’s important to have a plan and stay organized for what and when you’re going to share on each plat…
 
When Instagram stories were first introduced in 2016, most users didn’t even give it much attention. They thought of it as a “copycat” of Snapchat. After all, Snapchat came up with the idea first, right? It was a bold, unthinkable move… or so we thought. Over the years, Instagram stories have continually evolved, introducing new features that busin…
 
Introducing Buffalo + Sparrow Yoga Collective with Cole and Rachel. We founded Buffalo and Sparrow Yoga Collective in 2017 when we realized we both share a passion to make yoga more accessible to people affected by trauma (which we believe is everyone). Yoga, when taught through the lens of trauma sensitivity, can be an important part of a treatmen…
 
More and more businesses and professionals are creating a social media account for their brands. Some even create a profile in different platforms, only to realize how difficult it is to manage multiple accounts. Worse, people aren’t interacting or following them. They aren’t getting much traffic either. The easy option now would be to just give up…
 
Today, I want to talk about looking at your social media strategy in the big picture. A lot of the questions that we get a lot are, “How do I schedule my social media post? Where do I schedule my social media post? And how do I really just organize my social media post?” And so we’ve done a few videos on this with creating that content calendar and…
 
The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. It has created a healthcare crisis alongside an economic crisis. Unfortunately, no one seems to be able to say when the COVID-19 outbreak will end. With emotions high, it is important now more than ever to put extra thought into what messages you …
 
We are starting an interview series on our podcast featuring wellness practitioners and healthcare centers who have creatively begun connecting with new patients and altering their services in a time when we no longer can work together in person. If you have added new digital services or have used technology to connect with patients in new ways, we…
 
Over the last decade, telehealth has gained much traction on a global scale. It is quickly becoming a pillar of modern healthcare and is expected to grow exponentially in the coming years. Through telehealth, patients are given the option to consult a healthcare provider at the comfort of their home. This translates to happier patients, more revenu…
 
Today, I want to talk about five different things you can be doing right now with all this extra time we have on our hands. Most of us are working from our home offices and trying to move our businesses from an offline to an online service, and that could be a little difficult. We've talked a little bit about different things that you can do to hel…
 
Over the last two decades, our lives have been slowly taken over by technology. From mobile communication to bills payment to food ordering, people are constantly looking for ways to simplify their lives. Today, patients crave the same type of convenience when it comes to healthcare. They want an easier way to reach their provider and stay engaged …
 
SocialClimb is Ty’s fourth successful business in the marketing and technology space. He is passionate about building systems that actually grow practices and improve patient experiences. SocialClimb enables thousands of physicians to automatically attract new patients to their practices by building their online social reputations and automatically…
 
In today’s competitive healthcare environment, it is important to have a strong patient referral base. As a healthcare provider, you are probably aware of how powerful referrals can be for generating new patients and growing your practice. When done right, a patient referral program can add years of income to your practice. Let’s take a look at som…
 
In this podcast, we will be talking about how to review and analyze what has worked digital marketing-wise in 2019. It is important to take the time to review what has worked and what hasn't worked, along with making sure your content is attracting the right target audience you are looking for. We dive into Google Analytics, Facebook, Instagram, Yo…
 
As socially inclined creatures, humans have embraced technology that allowed us to connect with our family and friends. Today, social has become a prominent part of people’s lives. With over half of the world’s population now active on social media, it’s not surprising that more and more businesses are using social media to reach their audience. He…
 
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