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Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More
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How to Drive Sales through Cold Outreach with Lior Ohayon
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How to reach out to Lior Ohayon: Finding and pitching leads is one of the more stressful but vital components of growing your business online. You never know where your next big client or project will come from, so pitching your product or service to those most likely to need it is a component of your growth strategy that you can’t afford to neglec…
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How to turn your Youtube Channel into a Lead Generation Machine
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How to reach out to Nate Woodbury: YouTube offers seemingly endless opportunities for video content creation and publishing, and now more than ever, users are interested in seeing this type of content online. But how do you stand out among the noise and how do you get your YouTube content to work for you? If you’re a business owner trying to make y…
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Finding Your Place in Google’s Perfect World with Geoff Atkinson
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How to reach out to Geoff Atkinson: Google has a perfect world, and if you want to see long-term success with your business, it’s time your website started living in it. The most successful businesses follow Google’s ideal model, and they’ve seen some huge returns from their online efforts. In this episode, Geoff Atkinson of Huckabuy delves into th…
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John Bellamy’s tips for developing more conversations and sales with your ideal future customers
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How to reach out to John Bellamy: The goal of every business is to engage in meaningful conversations that turn prospects into customers, but many fail to provide the value necessary for those transitions to occur. Many also fail to actually start conversations with their prospective customers, choosing instead to let the fear of failure keep them …
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Garrett Mehrguth on Getting the Most Bang For Your Buck with Your Marketing Budget
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How to reach out to Garrett Mehrguth: Setting a Marketing Budget When setting a marketing budget for your business, it’s important to make sure you use every penny wisely. This means not stretching your company too thin and not assuming your level of income. This may seem like a simple rule, but for many businesses, it’s difficult to execute correc…
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How to Take Advantage of Changing Content Trends with James Winter
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How to reach out to James Winter: The marketing industry is constantly changing, especially when it comes to content. If you want to make it long term, you have to stay up-to-date on those changes. This week, we sat down with James Winter of Brandfolder to learn what trends are currently taking content marketing by storm and how to take advantage o…
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The Benefits of Having a Brand Ambassador for Your Business with Darryl Praill
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How to reach out to Darryl Praill: What Is a Brand Ambassador? Every company will say they have a brand ambassador, but not all actually have one. To be a brand ambassador, you must be the spokesperson or one of the designated spokespersons for your company. It’s a personal brand that cannot be attributed to corporate channels. Instead, a spokesper…
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How to Successfully Transform Your Side Project into a Full-Time Job with Tommy Griffith
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How to reach out to Tommy Griffith: The Side Project Development Phase What circumstances come to mind when you think of starting a business? Do you picture someone working full-time and devoting all their free time toward the development of their project, or do you imagine something different? Quite often, small businesses begin as side hustles wi…
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Sure Oak: Digital Marketing, SEO, Online Business Strategy, & More
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James Gilbert On The Value of Organization Alignment in Customer Experience
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How to reach out to James Gilbert: Customer Experience and Why It’s So Important When you’re a business, one of your biggest goals is likely to bring in customers. In the long run, though, it costs significantly more to attract new customers than it does to cultivate the customers your company already has. So what role does customer experience play…
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Hank Hoffmeier’s Keys to Email Deliverability and Email Marketing Success
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How to reach out to Hank Hoffmeier: When you put together an email marketing campaign, there are some factors to take into account if you want it to be successful. Email marketing expert Hank Hoffmeier of iContact shared those factors and his suggestions for yielding a huge ROI from your efforts in this week’s podcast. Here are some of the main hig…
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Superfans: How to Get More Activated Customers with Pat Flynn
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How to reach out to Pat Flynn: What are Superfans?Everybody is a superfan of something, including you. But your superfan status didn’t happen overnight. You became a fan after multiple moments and interactions with your favorite brand, person, or idea.Unfortunately, too many businesses focus the majority of their efforts on nurturing leads in the b…
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Why You Should Think Of Link Building As A Value Exchange with Marvin Magusara
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What’s a marketer to do when their link building efforts aren’t seeing the results they’re looking for? The answer may seem intuitive, but many businesses have trouble putting it into practice...By Sure Oak: SEO and Digital Marketing Agency
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The Role of Influencer Marketing in Business Success with Shane Barker
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Like SEO, PPC, Content Marketing, and every other form of generating leads for your business, a successful influencer marketing campaign requires research, patience, and...By Sure Oak: SEO and Digital Marketing Agency
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How to Deliver More Value to Customers with Tim Soulo
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With many growth hacks out there, it can be easy for founders of digital products to get carried away with investing in them as a marketing strategy. In reality, the only...By Sure Oak: SEO and Digital Marketing Agency
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Best Practices for Tech Stack Optimization with Christopher Antonopoulos
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Tech stacks are quickly becoming a major component of every business model. This week, Christopher Antonopoulos of Measured Results Marketing explains the dos and don’ts.By Sure Oak: SEO and Digital Marketing Agency
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How To Reduce Churn and Maximize Customer Value With Upgrades and Upsells with Nilesh Surana
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Want to know how to fix the leaky bucket of customer churn in your business? The secret is in your relationship with current customers. This episode features Nilesh SuranaBy Sure Oak: SEO and Digital Marketing Agency
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The One Metric All Marketers Should Pay Attention To With Gary Malhotra
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Too many marketers are trapped in thinking metrics from the vertical funnel will always translate to more customers and revenue. Unfortunately, this doesn’t happen all the time...By Sure Oak: SEO and Digital Marketing Agency
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The Symptoms and Cure for Poor Mobile UX with Russell Jeffery and Stephen Alemar
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The next mobilegeddon is coming and your website may not be ready. In this episode, Russell Jeffery and Stephen Alemar explain the symptoms of a mobile UX in poor health...By Sure Oak: SEO and Digital Marketing Agency
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Understanding the “Dark Funnel” and its Role in Successful Account-Based Marketing with Latane Conant
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How do you connect with potential customers who aren’t connecting with you? This week’s guest, Latane Conant, dives into how to utilize this “dark funnel” to get your services...By Sure Oak: SEO and Digital Marketing Agency
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How Empathy-Led Recruitment Can Affect Your Company’s Bottom-Line
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Looking for an innovative way to help your company’s bottom line? Take a look at your recruitment process! In this episode, Miira Leinonen from TalentAdore walks us through the benefits...By Sure Oak: SEO and Digital Marketing Agency
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Utilizing Online Forms for Customer Engagement with Steve Hartert
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If you’re an internet user, you’ve likely filled out at least one online form. And if you’re a marketer, you likely know that utilizing online forms strategically can help your business...By Sure Oak: SEO and Digital Marketing Agency
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The How and When of Investing in Paid Advertising for your Business with Lance Loveday
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Feeling like you’re “missing the boat” with paid advertising? This week we discuss the best time to invest in paid ads and the worst assumptions you can make when starting...By Sure Oak: SEO and Digital Marketing Agency
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How to Win Customer Hearts Through Sales Presentations with Greg Rosner
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Sales is all about winning the hearts of customers, but most sales presentations don’t reflect that. Instead, they often ignore the needs that prospective customers are looking to address...By Sure Oak: SEO and Digital Marketing Agency
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Why a Focus on Revenue Beats Out Vanity Metrics Every Time with Gregg Anderson
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How do you measure marketing success? If your answer isn’t an increase in revenue and new business, you may want to reevaluate your marketing efforts. Gregg Anderson explains...By Sure Oak: SEO and Digital Marketing Agency
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The Power of Webinars and How to Utilize it for your Business with Agnes Józwiak
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Webinars are quickly becoming an integral strategy in the digital marketing world. Regardless of what industry you’re involved in, webinars can become a huge revenue driver for your sales funnel...By Sure Oak: SEO and Digital Marketing Agency
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How to Get Publicity Through Strategic Podcast Guesting with Nicole Holland
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27:17
With podcasts becoming such a mainstream method of gathering information, it makes sense to want to use them to grow your business. But what’s the best way to do that...By Sure Oak: SEO and Digital Marketing Agency
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Facebook Ads Tips, Tactics, and Targeting with Kevin Koskella
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If you’re seeking new leads for your business, look no further than Facebook. With billions of users worldwide, the social media platform doubles as an interactive consumer database. The...By Sure Oak: SEO and Digital Marketing Agency
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Building Real Relationships on Social Media with Max Branstetter
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With social media becoming so widespread among the general population, digital marketers have begun appreciating its potential value as a marketing tool for businesses. Max Branstetter, host of the...By Sure Oak: SEO and Digital Marketing Agency
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Landing Page Optimization for Higher Conversion Rates with Nicholas Scalice
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Rather than focusing solely on increasing website traffic, Nicholas Scalice suggests that concentrating on improving conversion rates for existing visitors is a smart strategy. Founder of Earnworthy and Landing...By Sure Oak: SEO and Digital Marketing Agency
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How To Create An Effective Video Case Study with Ian Garlic
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People want to be entertained, so why not captivate them with a story? Ian Garlic, CEO of authenticWEB and Host of The Garlic Marketing Show, tells Tom that and...By Sure Oak: SEO and Digital Marketing Agency
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Over 100 Podcast Guest Interviews in Under One Year: How Phil Singleton Did It
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As with guest blog posts, contributing to an established podcast as a guest can boost your SEO and marketing efforts. Phil Singleton has appeared on over 100 podcasts in...By Sure Oak: SEO and Digital Marketing Agency
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The Power of a Purpose-Driven Brand with Curt Mercadante
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Why did you establish a brand? According to business coach and keynote speaker, Curt Mercadante, some studies suggest that companies with a solid brand purpose are more successful overall...By Sure Oak: SEO and Digital Marketing Agency
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Using Topic Clusters for Effective Inbound Marketing with Doug Kirk
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Consistency in posting alone is not enough to turn a profit! Doug Kirk, president of Optimize 3.0, shares about his experience with HubSpot topic clusters for SEO and how...By Sure Oak: SEO and Digital Marketing Agency
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Nail Your Marketing Message with Virginia Phillips
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Want to stand out from the crowd? According to business breakthrough strategist, Virginia Phillips, attracting customers begins with marketing messaging. Virginia tells Tom how businesses can put out the...By Sure Oak: SEO and Digital Marketing Agency
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The #1 Link Building Tactic and Why It Works with Jon Cooper
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Companies looking to establish authority within their industry and gain greater exposure ought to consider link building strategies. According to link building expert, Jon Cooper...By Sure Oak: SEO and Digital Marketing Agency
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SaaS Marketing’s Pirate Metrics for Growth with Jonathan Cronstedt
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With a unique set of insightful metrics and a strategy that looks beyond the performance of individual campaigns, the SaaS business model is a comprehensive approach to marketing. Tom...By Sure Oak: SEO and Digital Marketing Agency
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Michaela Alexis’ 100,000 followers on LinkedIn
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She went viral on LinkedIn unintentionally, but Michaela Alexis’ success is no accident. Michaela tells Tom how she stumbled upon the key to achieving higher conversion rates on LinkedIn.By Sure Oak: SEO and Digital Marketing Agency
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Rand Fishkin on SparkToro, Zebras, and Audience Intelligence
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Imagine how streamlined digital marketing could be if search engines could direct you to the websites frequented by your company’s target market? This week, Rand Fishkin chats...By Sure Oak: SEO and Digital Marketing Agency
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Copywriting That Resonates and Converts with Chelsea Baldwin
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21:26
As logical as humans try to be, we’ve all made decisions based on strong emotional responses. Chelsea Baldwin joins Tom to share how authenticity in B2B copywriting can...By Sure Oak: SEO and Digital Marketing Agency
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Podcasting for Business Growth: Prospects, Partners, and Influencers with Simon Thompson
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Why should your business start a podcast? This week, Tom interviews Simon Thompson from Content Kite to learn how podcasts connect businesses with prospects, partners...By Sure Oak: SEO and Digital Marketing Agency
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The Future of Chatbots with ManyChat Co-Founder Mikael Yang
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Does your business connect with customers via Facebook Messenger? Marketers are experiencing an all time low in open rates and CTR’s. Mikael Yang of ManyChat knows the solution...By Sure Oak: SEO and Digital Marketing Agency
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How to Solve Your Marketing Data Nightmare with Hailey Friedman
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This week, growth marketer Hailey Friedman shares with Tom how her frustration with old school data-driven marketing techniques led her to discover her true passion...By Sure Oak: SEO and Digital Marketing Agency
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Nailing the Customer Journey to Unleash Your Marketing Potential with Aiden Carroll
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What is the customer journey? This week, Aiden Carroll, a digital marketing trainer and speaker from the Coloring In Department, chats with Tom about his favorite topic...By Sure Oak: SEO and Digital Marketing Agency
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Brian Dean from Backlinko on Life, Business, and SEO
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51:50
Working remotely has opened a lot of doors when it comes to having a work/life balance. However, bouncing from one country to the next and keeping a solid work routine...By Sure Oak: SEO and Digital Marketing Agency
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Technical SEO: What Matters and What Doesn’t with Mike King
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27:00
With SEO companies looking more and more like ad agencies, some of the technical aspects of SEO have been slipping through the cracks. This week Tom Casano speaks with...By Sure Oak: SEO and Digital Marketing Agency
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Generating Organic Leads on LinkedIn with Deepak Shukla
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LinkedIn is a tool we all use to build our networks, but are you using it to its fullest potential? This week Tom Casano talks with Deepak Shukla of Pearl Lemon on how...By Sure Oak: SEO and Digital Marketing Agency
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Human-to-Human Marketing and Sales in a Digital World with Ed Zaloga
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In digital marketing, it can be easy to forget that the reason businesses sell products is to help customers. This week, Tom chats with Ed Zaloga from Responsify about...By Sure Oak: SEO and Digital Marketing Agency
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The Future of Digital Experiences, Mass Personalization, Brands, and Bots with Ray Wang
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Reality and virtual reality are merging. Other than virtual reality games like Pokemon Go and SnapChat, what exactly does that look like? This week Tom chats with Ray Wang...By Sure Oak: SEO and Digital Marketing Agency
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How Demand Generation Affects Your Marketing Funnel with Steve Farnsworth
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The world of digital marketing is changing at a rapid pace. So what can you do to keep you and your business relevant? On this episode, Tom speaks with Steve Farnsworth...By Sure Oak: SEO and Digital Marketing Agency
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The Future of Voice Search and Actions on Google with Eric Enge
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We’ve been hearing it for years: “This is the year of voice.” But will voice search ever actually become the norm? According to Eric Enge, the CEO of Stone Temple...By Sure Oak: SEO and Digital Marketing Agency
