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Selling Online Today is a podcast created for you, the small business owners and entrepreneurs who sell online via their eCommerce website, Amazon and Ebay all at the same time. If you are looking for inspiration, tips, tricks, advice on how to become a better seller then look no further. Each episode brings you a successful business owner talking about what he does, how he does it and what they recommend for those who are just thinking about or just beginning to sell online or who have begu ...
 
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Elizabeth Greene from Junglr joins us to talk about keywords with low clicks and low sales or no sales. Sometimes we have a new account or product, or we may try to scale and grow lots of new keywords at once, and we accumulate “ACOS Jumpers.” This episode provides complete action steps on what to do about low clicks in your Amazon Advertising with…
 
Amazon Advertising sneakily released a duo of new features to select marketplaces: the New Budget Tab and the New Budget Report. Our favorite duo, Michael Facchin and Brent Zahradnik from AMZ Pathfinder, dissect how to maximize efficiency with this new PPC combo. Together, the New Budget Tab and New Budget Report offer important glimpses into a cam…
 
PPC Optimization is expanding to ACOS Optimization, which consists of PPC and conversion rates. The solution to lowering the rise of CPC is not any one thing, but a surefire plan. This episode of The PPC Den overviews what to expect in the new PPC Boosters Series, outlining several non-PPC components of conversion rates that a PPC-er should know if…
 
Amazon PPC’s Automatic Sponsored Product Campaigns-- everybody’s favorite, right? Usually not. We often see auto-campaigns with unruly, high ACOS. Should we segment our automatic sponsored product campaigns? In other words, should we create four separate campaigns, one each for compliments, substitutions, close match, and loose match? Michael and M…
 
Any Amazon PPC-er who has been around the block a few times knows not to pause campaigns if you can help it. But do circumstances exist where you should pause your Amazon Advertising campaigns? If so, what are they? Here to discuss this with us is former guest-host and current Badger Den member Ryan Hofacre. We’ll see you in The Badger Den! Highlig…
 
Amazon Prime Day 2021 is less than a week away. Do you have everything you need to take advantage of this potential windfall of sales? We're here to walk you through everything you need to make this Prime Day a success, from pre-emptive optimization to budgeting to special campaigns and more. We'll see you in The Badger Den! 1:05 Intro 3:47 Prepari…
 
In your efforts to conquer your Amazon PPC keywords, you might find that your greatest foe is yourself. Keyword constriction starves your best keywords and newer keywords of the ad spend they need to reach their fullest potential and net as many clicks and conversions as possible. There's a 50/50 chance that this phenomenon is wreaking havoc in you…
 
Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns. We'll see you in…
 
Every Amazon seller wants to see their account grow, prosper, and scale. Growing your Amazon account is like a snowball: the more you scale, the easier it is to scale even more. If you're smart about the strategies you use to scale, you can become one of the top dogs in your category on Amazon. This week, we're here to break down different strategi…
 
With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how. Brent Zahradnik from AMZPathfinder joins us a…
 
The key to truly effective and insightful Amazon report analysis is taking the right approach. Using your Amazon campaign reports the right way requires a disciplined process. We're here to walk you through our philosophy when it comes to looking at Amazon Advertising reports and making data-driven decisions. We'll see you in The Badger Den! Links …
 
Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market shar…
 
Sponsored Display on Amazon is a great way to retarget shoppers and rake in sales that otherwise would go to your competitors. We have Sponsored Display retargeting down to a science with our Sponsored Display double-tap strategy. It's a foolproof way to perfect your product targeting by capitalizing on your best products and keywords. Join us as w…
 
It can be hard to organize everything your Amazon Advertising needs. That's why we came up with an Amazon PPC checklist. It's filled with lots of things that you can do right now to improve your Amazon Advertising, plus links to all kinds of relevant blog posts to help you get started. Check out the checklist here: http://bit.ly/AMZChecklist We'll …
 
Want to become an all-star Amazon PPC manager? You'll need more than just technical know-how. Being a great Amazon PPC manager takes conviction, curiosity, teamwork, and communication. Embody those values, and you'll go far with your campaigns and clients. Join Mike and Michael as they go through the top 10 tips for becoming an incredible Amazon ca…
 
Amazon PPC management really flourishes when handled by an outside expert. If you want to rake in the sales on Amazon but don’t have the time or experience, an Amazon campaign manager might be for you. That being said, you have to be willing to put in the effort to be an all-star client. If you put the work in to build and maintain a good relations…
 
From the world of Google Ads comes an Amazon PPC ratio that can help you reign in your ACOS, see how your budget is allocated, and get a better understanding of the amount of testing in your Amazon campaigns all with a single number. Join Mike on a hike through the forest as he tells you about the ACOS Power Ratio, how to calculate it, and how it c…
 
The process of tweaking and changing your Amazon PPC campaigns is generally called “optimization”, but that only tells half the story. To truly have control over your campaigns, you need to balance Amazon PPC optimization with Amazon PPC expansion. Elizabeth Greene from Junglr joins us as we define expansion and optimization, typical activities in …
 
Bulk files are incredible tools for optimizing hundreds of Amazon PPC bids quickly and efficiently. Despite this, some people still get cold feet when faced with the prospect of using a bulk file. Elizabeth Greene from Junglr joins us again as we break down the three reasons why some people don't use bulk files and how to get around those reasons. …
 
Everyone in the world of Amazon PPC knows that ratios are priceless sources of information. But do you know about the secret ratios that Amazon doesn't show you? With a little legwork, you can uncover ratios that show you the effectiveness of your ad spend allocation, how you can hit your target ACOS, and much more. Elizabeth Greene from Junglr joi…
 
It's common knowledge that you want to graduate your broad matches to exact matches, but sometimes, it seems like Amazon favors broad matches. Could there be a PPC conspiracy right under our noses? Get out your tin foil hats, because we're getting to the bottom of this. Elizabeth Greene from Junglr is our guest co-host as we talk about what to do w…
 
Understanding buyer psychology is a key advantage in any commerce space. When it comes to applying it to Amazon, it can be boiled down to three main questions that every Amazon shopper unconsciously asks when they view any product listing. Eric “the Red” Stopper from Buy Box Experts joins us this week to talk about these three foundational question…
 
Everyone loves a good trinity, and Amazon PPC is no different. Maintaining control of your total ACOS is great, but remember it’s not the beginning and end of a successful Amazon PPC campaign. If you play your cards right, you can improve your bottom line by raising it. Stephen Noch returns as a guest host as we talk about the importance of paying …
 
We’ve walked you through the process of becoming an Amazon SEO master, now it’s time to combine it with your PPC for maximum conversion power! Learn how to strike the perfect balance between your Amazon PPC and SEO, and how they can build each other up with just a little TLC. Steven Pope from My Amazon Guy joins us again in the finale of this SEO m…
 
You’ve been working in the shadows, building your strength, and indexing for boatloads of keywords. Now, it’s time to go on the offensive and score those top 10 organic spots. By hyper-focusing your listings, you’ll start to rake in those organic conversions. We’re once again joined by Steven Pope from My Amazon Guy as we dive into the late game of…
 
Last week, we covered what to do when just getting started in Amazon SEO. Once you’ve gotten off the ground, how do you keep that momentum going, index for even more keywords, and become a powerful organic player in your category? It’s all here in Phase 2 of your Amazon SEO journey. Steven Pope from My Amazon Guy joins us again to talk about the mi…
 
Welcome to the first episode of our mini-series all about getting your Amazon PPC and SEO to work together. If you want to integrate SEO into your Amazon Advertising strategy, but don’t know where to start, then you’re in luck: in this episode, we’ll tell you how to get started with optimizing your listings to rank well organically. Stephen Pope fr…
 
Amazon has answered our prayers with not one, but FOUR Sponsored Display reports. What does each one have in store for you, and how can you get the most out of each? Our friend Bobby Pulte from Search Scientists joins Mike to give you the juicy deets on these new reports. We’ll see you in The Badger Den! Highlights: 1:05 Intro 5:00 What are adverti…
 
Dayparting and weekparting promise to optimize your bids so you don’t waste an hour of ad spend, but is it really possible to harness that power in your Amazon PPC? Even if you can, are they really the PPC panaceas some “gurus” make them out to be? Join Mike and Destaney this week as they uncover the truth about dayparting and weekparting. We'll se…
 
Christmas may have come and gone, but we’re still in the holiday spirit. We’re making a list – and checking it twice – of everything we want to see Amazon roll out in 2021: better support, better sync, and much more! We'll see you in The Badger Den! Highlights: 1:32 Intro 4:45 Better Support 7:35 Better Alignment 10:07 Better Sync Between Campaign …
 
As this year finally draws to a close, we wanted to let you all know how much we appreciate your continued support. We love making this show and giving you the knowledge you need to crush your Amazon PPC, but we couldn’t do it without you. Again, thank you to everyone who helps make this podcast and all of our listeners. Wishing all of you the best…
 
The strategy you use in your Amazon PPC, and whether or not it matches your overall marketing and business goals, plays an insanely powerful role in your success in the world of Amazon Advertising. Join us as we break down the best goals, strategies, and practices for Amazon Advertising for each stage of business growth. We’re proud to have a brand…
 
It’s an Amazon PPC ad group’s worst nightmare, yet we see it pop up over and over again. Filling your ad groups with too many keywords or products prevents reliable research results, drains your budget, and can leave your best keywords high and dry. Keyword dumping spells disaster for your ad groups…and your ACOS. This week on The PPC Den, Mike and…
 
We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using …
 
We’ve spent a lot of time in the world of Amazon PPC, and we’ve come across many different philosophies to managing campaigns. However, there’s one approach that we just cannot understand: never using negatives - ever. While a negative keyword slip-up can lead to some harsh consequences, negative keywords and negative targeting are powerful allies …
 
Black Friday is almost here again! Now’s the time to brush up on your holiday PPC strategy with Mike and Stephen. The holiday season is upon us, and Mike & Stephen are giving some expert data-driven advice to ramp up your PPC campaigns in time for Black Friday and Cyber Monday. The guys go over the power of the entire holiday season, how to prepare…
 
Amazon unleashed two new Sponsored Brands reports not too long ago, and being the data junkies we are, we couldn’t be happier. After poking around them for a while, we’ve emerged with insight on what these new reports have to offer and how you can use them to analyze your Amazon PPC performance and make key optimization decisions. This is the first…
 
Reverse ASIN lookup is a great way to keep an eye on how your competitors are doing, but what happens when you turn it around and see what’s going on with your own ASINs? You get a gold mine full of new keywords that you know will drive clicks and conversions up while lowering your ACOS. By bidding on keywords where you already place organically, y…
 
Getting reviews on your Amazon product listings can feel like an uphill battle, but once you’ve got those reviews, it puts your PPC game in easy mode. In today’s episode, Andy Lam joins us as we discuss how to get high-quality positive reviews that will boost your credibility and your conversion rate. Mike and Andy walk you through what to do and w…
 
We did it! 100 episodes! We couldn’t have made it to this point without each and every one of you. Thank you for coming on this journey with us. With 100 episodes under our belt, we’ve learned a lot about how this podcast can make a difference, and we’ve boiled all of those lessons down into four key takeaways. In today’s episode, Mike talks about …
 
Bulk sheets now allow you to see everything going on in your Amazon account. With all of this data at your fingertips, you can make optimization decisions faster than ever before. In today’s episode, Mike and Stephen cover three quick strategies that are sure to lower your ACOS! We’ll see you in the Badger Den! Episode Highlights: 1:10 Intro 3:40 I…
 
Using spreadsheets may not be the most fun thing in the world, but do you know what’s a lot of fun? Making money! By using spreadsheets or a tool like Ad Badger, you can optimize hundreds of auto campaigns at once and save time while growing your profits. Mike and Stephen give a comprehensive overview of how you can use Excel or Google Sheets to sp…
 
Prime Day is almost here! The Super Bowl of Amazon PPC is right around the corner, and it's time to get prepared. How should you change your bids? What ACOS should you expect? These questions, and more, are answered in today's episode. Mike and Bobby Pulte, from Search Scientists, breakdown how you can make the most of Prime Day 2020 and what makes…
 
Every seller wants to be ahead of their competition. While you’re obviously competing for sales, you’re also competing for knowledge. The seller who knows more sells more. In today’s episode, Mike is joined by Kiri Masters from Bobsled Marketing. Mike and Kiri dive into the strategies you can implement to stay on the cutting edge of Amazon PPC. We’…
 
Wondering when you should cut bait and pause a keyword with zero sales? We’re here to help! This episode is all about keyword management, specifically how you can track and manage keywords that don’t have conversions. Mike and Stephen leave no stone unturned as they breakdown everything you need to know about keywords that aren’t converting. We’ll …
 
Ad Badger is looking for badass humans to join the team. Think you've got what it takes? Read more about the opportunity and apply here: https://www.adbadger.com/amazon-ppc-digital-marketer/ We'll see you in The Badger Den. Please note: This opportunity is going live September 2020, and if you're hearing this at a later date, the opportunity may ha…
 
Are you selling a lot of products that contain the same keywords? Well, you’ll love today’s episode! Selling variants of a product and using the same keywords worries a lot of sellers. Are you taking away from your sales? Are your CPCs higher than your competitors? Mike and Stephen give an overview of how keyword cannibalization and multiplication …
 
It’s easy to sell an exciting product, but how do you take a mundane product and make it a huge success on Amazon? We’re super excited to be joined by Jeff Lieber from TurnKey for this episode as we discuss product listing optimization. Mike and Jeff dive into the fundamentals of Amazon product listings and discuss how you can take your listings to…
 
Are you still waiting to take the plunge into the world of Amazon PPC software? There's a bunch of sellers out there who are utilizing software to boost their PPC performance, but, when looking at the entire Amazon landscape, there's still a ton of sellers who are missing out. In this Badger Bite, Mike and Stephen answer the most common questions a…
 
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