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A TicketManager podcast hosted by Jim Andrews. These conversations focus on topics such as sports, entertainment, sponsorship, activation, experiences, ticketing and hospitality. They are designed to deliver the maximum amount of information in the shortest period of time and get right to the heart of the matter with each guest -- focusing on the critical issues, where they are making an impact, and can deliver practical information that you can use.
 
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Elizabeth Lindsey, President, Brands and Properties for Wasserman, discusses a host of current issues in sponsorship, including how brands must remain true to themselves, the importance of understanding what consumers want and need, and whether there is a “right” way to sell women’s sports partnerships.…
 
Ricardo Fort, Founder of Sport by Fort Consulting and former Head of Global Sponsorship for Coca-Cola and Visa, discusses why brands must move away from vanity measures, the ability sponsors have—or don’t have—to influence properties, and which rightsholders are getting it right.By TicketManager
 
Al Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, shares his takes on trends and developments in sports business, including crypto partnerships, where local revenue growth will come from and why properties should be more like agencies.By TicketManager
 
Sharon Line Clary, Vice President of Strategic Marketing & Communications for AdventHealth, explains how sports and entertainment partnerships occupy a unique position in achieving marketing and business goals for a major healthcare system.By TicketManager
 
Jim McCloud, Executive Vice President, National Partnerships for Audacy, Inc. discusses the role of audio platforms in the digital age, including how the inclusion of sports betting and podcasting can provide compelling opportunities for listeners, as well as for rights holder and brand partners.By TicketManager
 
Catherine Carlson, Senior Vice President, Revenue & Strategy for the Philadelphia Eagles discusses the importance of connecting partners with each other, getting creative to develop new sponsorship assets and helping activation professionals find their sales DNA.By TicketManager
 
Rene Ramos, Vice President—Field Marketing/Lifestyle & Experiential Marketing at Constellation Brands discuss selecting the right partnership opportunities, aligning execution to market conditions and what makes an outstanding partner.By TicketManager
 
Nick Kelly, President of Charlotte Football Club, shares how the MLS team is generating interest among potential sponsors and how the lack of a track record and benchmarks allows for greater creativity in packaging assets, valuing benefits and activating rights.By TicketManager
 
Greg Via, Vice President, Global Sports and Esports Marketing for Procter & Gamble/Gillette discusses what has worked and lessons learned from Gillette’s pioneering sponsorships in esports, as well as its changing approach to partnerships with athletes.By TicketManager
 
Chad Johnson, Chief Content Officer and Senior Vice President of Sales and Service for the Jacksonville Jaguars, examines the role of second-screen fans and how to properly communicate and sell to them, as well as some of the differences in marketing sports versus entertainment properties.By TicketManager
 
Jacob Gallagher, Chief Revenue Officer for the Charlotte Hornets outlines the steps the NBA team has taken to understand the customer journeys and lifetime value of its fans, and how those insights can be used across revenue streams from ticket and merchandise sales to corporate partnerships.By TicketManager
 
Kieran Foley, Head of Partnerships, Brand & Strategy for Danone North America, shares the world’s largest public benefit corporation’s fresh take on sponsorship—including its objectives and what benefits it is looking for—and offers advice on how marketers and rights holders can ensure fair market value for both parties.…
 
Nic Barlage, President of Business Operations for the Cavs and Rocket Mortgage FieldHouse, discusses sustaining a positive culture and creating unity through the NBA team’s pandemic response and its support of Black Lives Matter and other social justice platforms.By TicketManager
 
Steve LaCroix, most recently Executive Vice President & Chief marketing Officer for the Minnesota Vikings, talks about the role of digital content in connecting with fans and the importance of developing and applying insights from the data produced by digital platforms.By TicketManager
 
Jarrod Dillon, Chief Marketing & Revenue Officer for Vinik Sports Group looks at how the parent organization of the NHL’s Tampa Bay Lightning is taking lessons learned from corporate partner relationships and fan engagement in 2020 and applying them in preparing for a new season.By TicketManager
 
Andy Bosman, Principal and Chief Marketing Officer for RSM, explains the strategic approach the accounting, tax and consulting firm takes toward its title sponsorship of the RSM Classic PGA Tour event, from establishing objectives and success measures to continually improving the client entertainment experience.…
 
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