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Hey guys, guess how Apple's ad business is doing now that they're keeping all the data for themselves? Also today: What's next for YouTube, Google's scheme to delete all ads from search, a GDPR integration for Microsoft ads, and the real question is why aren't you buying podcast ads?! • Get a Free 14-Day Trial of the Premium Newsletter (with exclus…
 
The OG platforms are back, baby — but how are marketers going to use TV ads and text messaging? Also: The IAB wants you to stop being so clever, why Snapchat and TikTok still trail the pack, and Facebook on how tastemakers are made, and how influence is earned. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, lin…
 
The $43,000 fines may be coming if you're doing influencer marketing wrong... one more brand ditches the mega ad platforms and builds its own... a helpful holiday guide to plan Q4... and why is LinkedIn leaving the world's biggest market? • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:/…
 
The next TikTok is Twitter?! The growing marketing platform being ignored by B2B. If morality won't stop Facebook's algorithms, maybe legislation will. And congratulations — your company's web site is now on page 1 of Google. Andrew Foxwell's "Q4 & BFCM Quick Wins Guide for Advertisers" — https://b.link/q4guide • Get a Free 14-Day Trial of the Prem…
 
Your next hire might be fictional... How to market products during a supply chain disruption... Twitter's new Sponsored Replies placement... Reddit tries to bring lurkers out of the dark... and more big moves in the livestreamed e-commerce space. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) —…
 
Facebook is going to get you more reach — here's why you'll hate that.... Also: LinkedIn wants you to blocklist the blacklist... what questions to ask your next marketing hire.... And more placements a plenty! • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YO…
 
The Facebook bugs continue... Why TikTok wants to compete with Amazon... A change to Google Shopping... and why social platforms may make Irish eyes stop smiling. • Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low as $20! See https://t…
 
• Get a Free 14-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low as $20! See https://todayindigital.com/ads • Be a guest expert: https://b.link/pod-expert JOIN OUR COMMUNITY! - Slack: https://todayindigital.com/slack - Discord: https://todayindigita…
 
Put down that gin; the Facebook crash ain't over yet.... Pinterest adds some enticing new formats for product marketers... Snapchat's new contest could give your brand more exposure... and how to scale and optimize your Facebook ad campaigns — in a world without cookies. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, vi…
 
One day later, and marketers are picking up the pieces from the massive Facebook outage. Also: How did Google handle it when Facebook's web site dropped off the face of the Earth? How much will you make next year? The best places to get SEO customers. And Instagram finally kills off its most confusing feature. • Get a Free 7-Day Trial of the Premiu…
 
It was the crash heard around the world — but what does the massive Facebook platform outage mean for marketers? Also: Google's new plan to entice your web visitors over to your competitors... YouTube moves your buyers off TV... The New Key to Targeting... and Black Friday starts noooowwwwwww!!!! • Get a Free 7-Day Trial of the Premium Newsletter (…
 
There's a reason your brand's Instagram Stories ads are glitching out... New data shows TikTok's strength in brand awareness... Why did Google stop delivering ads this week?... And the shocking result one viral video is having on academia.. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium…
 
There are 21 reasons why your Facebook post is not being distributed — we have the list... Are your CPMs up? Blame Tim Cook says one study... TikTok offers some advice on selling products on their app... and a new social media testing tool might help your content get wider reach. We're looking for an Associate Producer! Check TodayInDigital.com/job…
 
15%. That's how many conversions you're not seeing in Facebook's ads manager... Google releases some tips on improving your campaigns... How to put your product catalog on television in two clicks... and real story behind the van that went viral over the weekend We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Da…
 
Do they stay or do they go back? The question agencies are facing now.... Why you might be doing LinkedIn posts all wrong... Which platform has more staying power for consumer trends... and you might want to sit down for this: Facebook will be removing even more data from marketers. We're looking for an Associate Producer! Check TodayInDigital.com/…
 
YouTube joins the list of platforms leaking their own secret recipes... the myth of Facebook's 50-event Learning Phase... Are Twitter Fleets on their way back?... And Amazon bans hundreds of merchants. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, vi…
 
Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... and how to develop an ad when you only have 90 seconds and one take. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive co…
 
New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data. We're looking for an Associate Producer! Check TodayInDigital.com/job • Get a Fr…
 
The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a political party to go negative... and has Google backed off its sweeping changes to Title tags? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https…
 
LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's quiet debt-collection program can give your business cash... and bye bye eggplant, we've got a biting lip now! • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https:/…
 
The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement affect your SEO?... and guess who's copying TikTok now? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads a…
 
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET…
 
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET…
 
The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting.... And YouTube's announcement today could be good news for your content marketing team. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.l…
 
Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags... How much does it cost to buy a podcast ad... And Twitter takes on Facebook Groups. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/p…
 
Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Standards document... and what happens when AI goes rogue? Facebook shuts everything down. Closing song: "Canada's Really Big" by The Arrogant Worms. (Used with permission.) • Get a Free 7-Day Trial of the…
 
Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How to change the content indexed in a search engine instantly.... And the industry reacts to Google's continued march toward fully automated campaigns. • Get a Free 7-Day Trial of the Premium Newsletter (…
 
A special episode: We go deep inside Google Ads with one of North America's leading consultants in the space and learn about the new targeting capabilities, how to improve a campaign that's going off the rails, how to even know if it's going off the rails, and the biggest mistakes you might be making with your PPC. • Get a Free 7-Day Trial of the P…
 
Flip this switch and the trolls are gone... Instagram bets big on livestreamed e-commerce... An influencer marketplace coming to your third-party tool of choice... and I hate Samsung. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low a…
 
If you're not offering Buy Now Pay Later, now might be the time... big promises for Connected TV... that Google data you're missing, yeah it's gone forever... and TikTok says its users are more focused than those of other platforms. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link…
 
We can't rely on blurring people out of ad campaigns any more... TikTok makes it easier to buy ads... The right way to send a copyright takedown notice... And the first study's out of just how often Google is changing Title tags... • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/…
 
Don't break out the gin just yet — those sales you're seeing are a figment of Facebook's imagination... Snapchat doubles down on augmented reality... Twitter's new monetization feature launches... and when imitation is the best form of marketing. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — …
 
It's time to level up your Instagram caption game... Walmart brings first-party data to, well, third parties... TikTok's long videos are getting longer... and when photo releases go wrong. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as …
 
We finally know why Google was re-writing title tags — and the answer is stranger than you think... Also: You'll soon be able to sell directly on TikTok... Spotify's shoehorning of itself into podcasting is not going well... 122 days until Christmas, so you know what that means... and where exactly do your Google My Business posts go anyway?! • Get…
 
What's causing a 90% drop in Shopping impressions? TikTok readies its Augmented Reality debut... And a surprise decision by Facebook you might actually like! • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-newsletter GET YOUR WORD OUT: • Ads as low as $20! See https://todayin…
 
Instagram swipes left on the swipe-up... What tighter brand integration with influencers looks like in the retail sector... Will agencies ever recover from the staffing crisis?... And the case of the re-written title tags continues! • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link…
 
A clever way to change conversion values automatically... The social platform so popular an entire radio station is now dedicated to it... How to measure your campaigns with less and less data... and the exodus of Facebook senior executives continues. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and mor…
 
You thought competing against Amazon was hard now?... Also: Why Live Audio might be part of your next marketing plan... A surprise redesign of one of the world's biggest web sites... and Facebook's continued panic about TikTok plays out in the most predictable way. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, …
 
Why Facebook's latest report might have you throwing out your social content strategy... PLUS: Pinterest applies its AI to hair, it's time you put chapters in your YouTube videos, and a nice Google update for people who split their time between home and the office. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, …
 
A strange bug on Google could be changing how you're listed... One of the biggest e-commerce platforms plagued by a huge security hole... proof that everything is going to a subscription-model... the magnetic stripe is dead. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — https://b.link/pod-new…
 
American politics may be to blame for poor online sales... Twitter turns verification back on — oh wait, no cancel that, it's off again... TikTok integrates two helpful platforms into their ads suite, and YouTube's analytics just got a touch better. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more)…
 
Facebook really does not want you knowing how Instagram works... Another TikTok clone on a most unlikely platform... Google introduces a new ad format for us media buyers... and why is one of the most successful e-commerce brands bleeding cash? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.…
 
This one bit of code could triple your web traffic... Will Reddit make up your next media buy?... The podcast industry continues to be thrown curves by Apple, and regulators may kill a huge Facebook deal. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT: •…
 
How did the world's first real test of omnichannel marketing go? Not well... Also: New shipping fees added to holiday purchases could hurt your online sales... Building your own branded mobile app is easier (and pricier)... and why is everyone mad at Twitter today? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, …
 
YouTube comes out swinging... B2B firms plan to buy more ads — in particular, display ads... Twitter will soon let you "de-follow" a troll... and why are people reporting their brand's web pages suddenly dropping in and out of Google's search index? • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more)…
 
The new Agency of Record — is it real? Instagram's finally testing the ad placement so many of us want. LinkedIn offers a better way to close B2B deals. And YouTube's algorithm totally made me buy it. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newsletter GET YOUR WORD OUT: • Ads…
 
The dramatic effect one simple change to your web site menu can have on your sales... turns out Core Web Vitals is more important than Google let on... The new scam that's getting Instagram accounts shut down... and why some service businesses are being booted off Maps. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, vid…
 
TikTok confirms its test of the Stories ad placement — but with a twist... A clever brand activation has people crying chicken... it's time to update your brand's Wordpress site... and how to market a podcast when your show's host is dead. Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet • Get a Free 7-Day Trial of the Premium Newsletter …
 
Can you buy your disabled Facebook account back?... TikTok's new addition is less about content and more about ad placement options... What do B2B buyers really want? And the exodus of Facebook executives continues. Enjoying the show? PLEASE TWEET ABOUT US: b.link/pod-tweet • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content,…
 
How to buy your way to the guaranteed top of the search results... Instagram's loss is Reddit's gain... LinkedIn buys its way deeper into the Creator Economy... and we're no strangers to love... you know the rules and so do I. • Get a Free 7-Day Trial of the Premium Newsletter (with exclusive content, videos, links, and more) — b.link/pod-newslette…
 
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