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Enter the mind of The Strategy Hacker®, Troy Sandidge. Troy is a strategic mastermind with over 10 years of experience empowering Entrepreneurs, SMBs, Startups, SMEs, and Forbes 1000 level up in the global marketplace. As a former VP of a multi-million dollar agency and currently the Founder & CEO of Strategy Hackers, named a Top 100 Marketing Leader by MARSum as well as LA Wire's 30 Under 30, and recognized as a leading source of successful marketing solutions by the New York Weekly, Troy's ...
Making a Marketer covers strategy & tactics for all experience levels, from events to social media, and everything in between. We have top industry marketing experts on our shows, and we have a great time!
Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, …
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Making a Marketer
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Personal Branding Can Drive Sales (& SO Much More!) with Cass McMann
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Have you ever thought about how your personal brand might affect sales? We talk about so much more on this episode, but our guest's insight on how our personal brand is a reflection on everything is super interesting! "...so when you think you work for a company, you're really working in the best interest of them. And, unfortunately, some organizat…
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Making a Marketer
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Part 2 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion
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Our FIFTH season is officially ON. We're continuing the reunion tradition with part two of our season five kick-off with this one. The funniest and "not approved for public consumption" stuff went on behind the scenes while we had some technical difficulties, and it's chock-full of great nuggets from every guest! "Quotables" as Jen says. In this se…
There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer. Now that …
How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy. Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you s…
It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the res…
Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things: Growth Mindset Growth Marketing Growing Your Money In this episode, you will get the three strongest techniques I give to …
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Making a Marketer
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Part 1 - Season 5 Making a Marketer Kick-Off - Season 4 Reunion
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FIFTH SEASON?! Yes! We started a tradition when heading into season two of having reunions of the previous season's guests, and it's the highlight of doing this show for us! In this first part of the season four reunion we have brought together Troy Sandidge, Gary J. Nix, Jim Fuhs, Diana Richardson, Kendra Losee, and Christina Garnett! We check in …
** BONUS EPISODE ** This episode is dedicated to our beloved Elizabeth Glau who was a co-host of this show for the first two seasons. She lost her battle with metastatic breast cancer on July 19th, 2021. She was an incredible soul and was an integral to our success from the start. ------------------------ Video content remains HOT. And, many people…
It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a proces…
This episode is the continuation and expansion of the previous episode #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and c…
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Inclusivity as a Business Advantage with Melissa Majors
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Sometimes you hear someone speak and instantly get the feeling you must know that human! And, they must be a guest on this podcast -- this guest is that person. We rounded out season four with a deep and truly enlightening conversation about inclusivity in leadership with Melissa Majors! This discussion shed light on the ties between emotion and ac…
People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which wil…
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How a Marketer Turned Tragedy into Triumph - Dorothea Bozicolona-Volpe Comes Full Circle
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We don't all have a linear career path. Some people crushing the digital marketing space were once elementary school teachers. Others worked to catch bad guys with the government before walking down the road of marketing--the latter is this episode's guest! Hearing the journey of someone who has had such an interesting career that was ALSO greatly …
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How to Succeed in Chat Marketing with Kelly Noble Mirabella
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Our guest Kelly Noble Mirabella holds a (long-standing) record -- one of her previous Making a Marketer episodes on chatbots (as of writing this) is the most downloaded all-time! When we realized it goes back to season two in 2018, we knew it was time to have her back. The options we have in marketing to reach our customers and prospects continues …
We can map out the life you want to live and the business you want to build. We'll remove anything you don't like and you can add on as you see fit. But here's the thing: We can't build it all at once. So think of it like a #JigsawPuzzle. First, we need to know exactly what the final picture looks like. This is called strategy mapping. Then all we …
Strategy is power. Strategy leads to growth. Strategy leads to revenue. Strategy leads to sustainability. Strategy leads to scalability. Strategy leads to success. Ask yourself, what's your strategy? If you hesitated, you may not have an effective one. Find out more as to how and why #StrategyIsPower here in episode 24 of iDigress. ##### Rate & Rev…
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Social Audio, Events, & Social Media with Troy Sandidge & Dai Macdonald ("Ask Me Anything" Live Show)
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It's fun to do "ask me anything" shows from time-to-time, and this is actually the first time (it's the planner in me:) we have done one for this podcast! Of course, the hot topic right now as every platform is adding an audio element, is social audio. We talk about it on its own and about how it can work with events... Also - social media has evol…
People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you. If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it …
The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one. When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're d…
There is HUGE upside to audio media. Here you are, reading about this podcast episode - an audio medium. This is one-way, though, right? One of the beauties of the emerging audio platforms, like Clubhouse*, is that you get to engage with others in a very personal way. You can truly interact with your community - or build one. We have a "club" in Cl…
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TikTok: Tops Platform Worldwide with Dennis Wakabayashi
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Is TikTok a silly platform? Yes. Is TikTok primed for true brand awareness? Absolutely. Our guest on this episode talks a lot about how the algorithm works so much better than most of the other social media platforms. It's about what TikTok has truly gotten right so far. It IS fun, AND it can be used to drive business! These two things don't have t…
"I am destined for greatness and failure is part of the journey to greatness." Did that give you chills? Are you pumped? Are you excited? We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you want…
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Purposeful Personal Branding with Brianne Fleming
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A business brand and a personal brand should be different, right? Distinctive? Wellll, maybe not! Our guest on this episode shares with us how we can be purposeful in our PERSONAL branding - that might be connected to our business too... and for some, it makes perfect sense. You'll take away some really great insights that will likely make you thin…
What do we need to shift our mindset? How do we get started? Why do we need to focus on our mindset? How do I market myself? I need to make money right now. I feel defeated. Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch t…
When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021. Even if you have a successful business…
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Positive Mindset in Business with Fred Blumenberg
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We lay some groundwork in the first part of this show, talking through our guest's "why" and how he got to where he is as a positive mindset coach. While the word "authentic" has become kind of a buzzword, at times there is no other word, and Fred delivers on setting an authentic and positive example for us! This is a business-focused podcast, so w…
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Challenges of Communication in Media with Gary J. Nix
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For the last 75 episodes we've mostly talked strategies and tactics in marketing, but after hearing Gary speak on Clubhouse a few times, it was obvious it would be interesting to get a little philosophical & maybe even sociological on this one. We break down what "Social Media Marketing" is, its evolution, and discuss the impact of how we communica…
Let's go back to July 16th, 2020. Tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bi…
There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control. Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door c…
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Absolutely Accessible Marketing with Alex Heinrich
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This is a LANDMARK episode -- number 75! Thank you for being with us through 75 strong, as we look towards the next 75. We LOVE doing this podcast, and feel blessed that you are listening. I believe people show up in our lives when they are meant to. After watching and listening to the amazing nuggets this guest was sharing online, she was instantl…
For those who don't know, I am a Twitter power user. I literally live on Twitter! Anybody can tweet something out, but not everybody is willing to have people read out your tweet and ask you to explain in more detail. Luckily for me, my dear friend asked quite a few questions centered around some various recent tweets that I did which I will be exp…
With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. Now, with everything going on and people dema…
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Scintillating Search Tips (SEO) with Diana Richardson
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Do you know what gets you FOUND on the search engines? I mean, really understand how it works? On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond... This is a great complement to the show we already did with Brie Anderson previously! Our guest... Diana Richards…
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Working IN Your Business vs. ON Your Business with Maiko Sakai
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Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..." Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it. Start small and make it fun are tw…
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Importance of Building a Fanbase with Ramon Ray
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You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right? Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us…
Think for a moment about your personal values. How much do those values shape your view of the world? How much have they influenced your decisions? Have they changed your life? Your values, whether you realize it or not, are truly steering the ship of your future. Values play a vital role in every decision you make and are an essential piece of you…
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Visual Intelligence (& #MarketingTwitter) with Christina Garnett
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There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is…
"I need to make more sales." "2020 has been a hard year." "I need something to close this year strong and generate momentum going into 2021." 2020 has been a tough year for business owners around the world. If you want to generate more leads, more sales, and grow your business, then this episode is for you. This is episode 13, #LEADS ##### Rate & R…
Are you able to be direct? If people don't know what you want... If people don't know what you do... If people don't know what you offer... If people don't know the problem that you solve... If people don't know you exist... You can't make any money. You can't grow a business. You'll never win. You need to be direct and broadcast who you are. Make …
We have a fascination with basketball. March Madness is a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors. How does the art of basketball help you with growing your business? Are you …
What is the future of marketing? Where is marketing going? How should I market in 2021? Technology is changing. Socioeconomics is changing. We're living in a pandemic. This all influences consumer habits and, consequently, marketing. People have pushed the four P's forever. The future of marketing is going to drop the Four P's (Product, Price, Plac…
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Maximizing Productivity with Yvonne Heimann
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Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman! Just "ask Yvi" and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively.…
You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias. Here's what you don't read or hear …
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How to Build a Livestreaming Show with Tim & Jim
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Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age. We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard. Building community. Those two little word…
No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business. ##### Rate & Review iDigress Podcast: RateThisPodcast.com/iDigres…
It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want. In trying to achieve the results that you want, you need to start with reverse engineering. What are your revenue goals? What is the deadline you want to pu…
The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth. This is episode number six, #Purpose ##### Rate & Review iDi…
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Essential Social Selling Using CRM with Jon Ferrara
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Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real! Learn about the differences…
Perfection is an illusion. Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something. You cannot antic…
