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Listen to award-winning growth marketing strategist Troy Sandidge, aka the Strategy Hacker®, as he simplifies marketing, business, sales, and branding strategies and beyond to help you increase the growth, authority, and profitability in your business to achieve sustainable and scalable success in under 30 minutes! Follow Troy on Twitter @FindTroy. Get in touch with Troy at FindTroy.com. iDigress is part of the HubSpot Podcast Network.
https://dealcasters.live Amazon Live influencers Jim Fuhs and Chris Stone of Dealcasters deliver you motivational interviews from key influencers, thought leaders, podcasters, live streamers and content creators across many spectrums. If you’re feeling stuck in your journey, these podcasts can help you move forward in your career, podcast, live show and your life. Don’t fear the gear, as Dealcasters will take all the guesswork out of the technology for you! They’ve spoken to Hall of Fame Pod ...
The Color Your Dreams Podcast is for women of color and allies who are running a business or creating a career. Are you ready to align and purposefully pivot your business or career, while collectively creating a sustainable and equitable future? Tune in every Thursday where Elaine Lou Cartas, a Business and Career Coach for women of color and allies will help you create a lifestyle and legacy you truly want for yourself, and future generations. As a former grassroots organizer and nonprofit ...
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iDigress with Troy Sandidge
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Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?
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Do you want to generate more growth for your business? Of course, you do. But the biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand? Have y…
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Color Your Dreams
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Mindset, Marketing, and Money for BIPOC Business Owners and Allies with Troy Sandidge
52:05
52:05
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Have you ever been told your prices are too high? Were you tempted to lower them after a comment someone made? When you claim what is yours and know your worth, you will no longer feel the need to undervalue yourself. These are just a few of the things we’re touching on in this episode with Troy Sandidge all about mindset, marketing, and money for …
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Color Your Dreams
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Accessible Money & Advice for Your BIPOC Business with Accion Opportunity Fund
1:00:14
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Did you know there’s free money available to you? There are options like funding, grants, and loans for BIPOC business owners and allies like you and me. You don’t have to figure everything out on your own. If there are resources available to you, you should be leveraging them to grow your business and give back to your community. Big corporations …
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Dealcasters
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Kelly Noble Mirabella & Kendra Losee - Digital Etiquette For Dummies!
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In our digital world, social media and web interaction are tailor-made for confusion and conflict. The time is right for a road map to getting your point across without getting on someone’s nerves. In their new book, Kelly & Kendra design a set of guidelines that improve clarity and positivity, limit conflict, and make virtual meetings much more pr…
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Color Your Dreams
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The 5 Financial Pitfalls to Avoid in the Coaching and Consulting Industry with Parker Stevenson
51:23
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Are you using your numbers to inform your decisions or are you avoiding them? Numbers don't define you, but they do tell you where you’re at and what you can do to change the future. In this episode, I’m joined by my bookkeeper, Parker Stevenson, to talk about the 5 financial pitfalls you want to avoid as a business owner and the financial state of…
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Doc Rock - Why You Cannot Avoid Live Video
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Doc Rock is on a mission to positively touch the lives of a billion people through collaborating and sharing stories and ideas. His work as a YouTuber, Trainer, Speaker, Podcaster, Moderator and Designer has helped hundreds of thousands of people. Most recently he’s founded the Let’s Get Live (LGL) community which has helped provide a platform for …
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iDigress with Troy Sandidge
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Ep 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?
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Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know? Is your organization even running and tracking things in an optimal way for you to know what's working and what's not? The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they ar…
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Color Your Dreams
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Less is More: How to Simplify Your Business to Have the Life You Want
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If you’re trying to add more to your business and life, what are you deleting? Saying yes to everything comes at a price. You might not realize it, but every time you say yes to something, you’re saying no to something else in your life. Are you prioritizing what to say yes to? This episode is about how to simplify your business so that you can liv…
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Justin Moore - How You Can Talk To Brands
49:39
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Justin Moore is a Sponsorship Coach & the founder of Creator Wizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table. Along with his wife April, he has been a full-time creator for over 7 years and has personally made over $3M working with brands. He has also run a…
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iDigress with Troy Sandidge
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Ep 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!
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On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this epis…
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Monte Weaver - How To Build Brand Deal Success
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Monte Weaver’s mission is to be the support bridge for the "non-techies" of the world and navigate the hurdles of digital, technology and social media. He knows the tremendous value of these elements in today's world and the challenges that come with them, especially for entrepreneurs and non-profit organizations that are new and learning these are…
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Color Your Dreams
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Creating Premium Pricing to Honor Our Ancestors with Jenny Valles
52:52
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Do you honor your ancestors through the life you live? What I mean by that is do you take the opportunities you’ve been given to choose a life you love? In this episode, Jenny Valles and I are talking about how to do that through the 3 P's of scaling: premium pricing, pausing, and playing. Jenny is one of my Color Your Dreams Inner Circle clients a…
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Dealcasters
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Mark Deal - How To Be The Best Podcast Guest (And Host) Ever!
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Do you know what it really takes to be the best podcast guest? How about a podcast host? It’s time for both to ‘cross the finish line together’ with an expert. Not only will you get some expert strategies, Mark Deal discusses tools that Podcast Editors can use - and even delves into the “Black Hole” that is Raspberry Pi! Mark Deal has made a liveli…
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iDigress with Troy Sandidge
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Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.
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iDigress is nominated for a Webby award! In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting to…
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Color Your Dreams
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Identity Crisis? How to Quit or Realign Your Business or Career With Your Life
27:42
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Are you going through an identity crisis in your career, business, or life? Are you feeling like you want to either quit or burn everything to the ground but that’s not realistic because you have bills to pay? I’ve been there. And I want to tell you what I’ve learned. This episode is all about how to end or realign something. I’m sharing some power…
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Kirk Nugent - How Livestreaming Can Create Your Legacy
57:57
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Expert live stream coach and accomplished content creator, Kirk Nugent, has reinvented how small businesses, entrepreneurs, and faith-based entities reach the world. Whether he is engaged in one-on-one training to help those who seek to grow their business or he’s captivating audiences through Amazon and CNN with his expertise as a product ambassad…
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Color Your Dreams
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The Privilege and Burden of Healing Generational Trauma for WOC and Allies with Harpinder Mann
1:06:19
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If you feel like healing generational trauma is both a privilege and a burden, you’re not alone. This episode is all about healing trauma as a woman of color, and we're talking it out with special guest Harpinder Mann. We’re sharing our experiences as first-generation immigrants and talking about why ending generational trauma is important to us. H…
Christina Nicci is a NASM certified trainer and nutrition coach that believes in an all-natural approach. Wellness plays a huge part in her lifestyle, which was fueled early in life as she went through hardships, inevitably leading to a mindset to help others gain the knowledge to help them achieve their health and fitness goals. She also is one of…
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iDigress with Troy Sandidge
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Ep 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.
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Many of you are making noise but not saying what your ideal audience wants to hear. You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content …
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Color Your Dreams
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Why I’m Ending My Mastermind + How I’m Simplifying My Business (And How You Can Simplify Your Business Too)
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Are you going through an identity crisis in your business? I recently decided to end my Aligned Legacy Mastermind, a group program for beginner entrepreneurs, which has been my signature offer for more than four years. Making that decision wasn't easy, so I want to show you how and why I made it. When you scroll on social media, everything looks so…
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iDigress with Troy Sandidge
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Ep 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!
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We made it to Episode 50! In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-d…
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Dealcasters
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Bradley Vinson - Practice What You Teach!
1:02:56
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"Gear" doesn't always mean equipment or tech. Sometimes the "gear" is actually software - and more specifically graphic design software. Many cower away from graphic design, because they don't know where to start or think they don't have the budget - but Bradley Vinson is changing the game. Bradley has been in the design world since the early ninet…
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Color Your Dreams
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Scaling and Hiring: Letting Go of Control to Scale with Jenny Jones
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Do you have a hard time letting go of control in your business? Letting go of control is difficult for a lot of entrepreneurs, but it’s necessary if you want to scale. Our guest on this episode, Jenny Jones, is my own operations consultant, and she’s here to teach us why letting go of control is part of the process of scaling. We’re talking about w…
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iDigress with Troy Sandidge
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Ep 49. Ask The Strategy Hacker: How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions
29:58
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Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your busin…
When experts want to book more business, make more money, and maximize their results, they call Lois Creamer. She’s the author of “Book More Business: Make More Money Speaking” and “The Speaker Author: Sell More Books and Book More Speeches”. Lois works with speakers, consultants, and subject matter experts who want to fully monetize their intellec…
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Color Your Dreams
1
From Cancel Culture to Conscious Conversations in Business and Life
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Are you exhausted by cancel culture? Me too. We need to move from cancel culture to conscious conversations in business and life because when we have conscious conversations, we can grow and learn from one another. Cancel culture doesn’t leave room for us to learn from our mistakes and grow and improve. Isn’t that what being human is all about? Thi…
Troy Sandidge is an award-winning growth marketing strategist known as the Strategy Hacker® who creates strategies to increase the growth, authority, & profitability of emerging Startups & B2Bs to Fortune 500. He's the Host of the iDigress Podcast, Author of Strategize Up, and is an international speaker who is an avid user of Twitter and LinkedIn.…
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iDigress with Troy Sandidge
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Ep 48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability!
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Let's be honest, scaling a business is not for the faint of heart. It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence. In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth. On this episode, I cover the four lessons Kieran Flana…
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Color Your Dreams
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Charging Your Worth as a WOC and Being an Imperfect Ally with Erica Courdae and India Jackson
1:05:42
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What does it mean to charge your worth as a woman of color? We’re joined in this episode by two amazing guests, Erica Courdae and India Jackson, to unpack the term “charge your worth” and the weight that it can carry for women of color. Erica and India are also reflecting on the significance of women of color and allies working together and the imp…
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Dealcasters
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Mike Allton - May The Blog Be With You
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Mike is an award-winning blogger, speaker and author at The Social Media Hat & Blogging Brute, co-founder of 360 Marketing Squad and Brand Evangelist at Agorapulse. He is also the co-author of the book, 'Ultimate Guide to Social Media Marketing'. 👤Connect With Mike: ✅ https://www.thesocialmediahat.com/ ✅ http://SocialMediaBook.shop ✅ https://www.fa…
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Color Your Dreams
1
Time and Energy Management to Get Your Life Back
26:55
26:55
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What could you do if you had more time—not just in your business, but in your life? In this episode, we’re talking about time and energy management. I want you to notice that I’m including energy in this because your energy is just as important as your time. We’re talking about how to define success and happiness, how I stay grounded in my goals fo…
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Darryll Stinson - How To Dominate Life After Sports
55:35
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Darryll Stinson is a former Division 1 athlete, author, speaker, and suicide survivor. He speaks to give hope to the hopeless. As a spiritually-directed business coach, Darryll helps heart-centered speakers grow profitable and innovative speaking careers using his Next Up Speaker success strategy. As a former athlete, Darryll recognizes that every …
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Color Your Dreams
1
How to Scale Your Business Without Copying Everyone Else
26:15
26:15
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Are you feeling overwhelmed about what to do next? Everyone has a different opinion about what you need to do to have a successful business, but guess what? You don’t have to do what everyone else does. This episode is about how to create an aligned legacy without copying everyone else. I’m sharing my experience transitioning from working full-time…
Welcome to the first episode of the Color Your Dreams podcast! I’m so excited to get things started. I'm here to challenge you to be your best self by creating a business and career that is sustainable, abundant, and enriching, without playing by other people's rules. In this introductory episode, I’m talking about the origins of Color Your Dreams …
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Color Your Dreams
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Why You Need to Selfishly Put Yourself First as a WOC and Ally with Nicole Cruz
30:09
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Are you constantly putting other people’s needs before your own? Our first guest on the podcast is life coach Nicole Cruz, and she is talking about why you need to selfishly put yourself first as a woman of color and ally. I knew that I wanted one of the first episodes of Color Your Dreams to be about mindset, and I couldn’t think of anyone better …
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Color Your Dreams
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How to Start Being Less Dependent on Social Media with Monica Schrock
1:02:36
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Do you rely on social media for most of your marketing? It can feel like social media is the only way to grow your business, but Monica Schrock is here to tell us why that’s just not true. In this episode, Monica is sharing five ways to be less dependent on social media including relationship marketing, email marketing, creating marketing goals, br…
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iDigress with Troy Sandidge
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Ep 47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags!
29:44
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Who wants to make some money? A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money. Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it. This episode is a fast pace, worldwide of information, passion, and various conversa…
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Dealcasters
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Professor Nez - Maximize Your Personal Brand
1:16:23
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As a Personal Branding Consultant, Executive Career Coach, Online Business Strategist - Professor Nez will inspire you to grow your impact and income online. Nez coaches and consults individuals, brands and businesses on discovering their core identity, amplifying their message, and sharing their story with the world so they can earn more, grow fas…
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iDigress with Troy Sandidge
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Ep 46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything!
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There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything. The three things are awareness, accountability, and action. This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, …
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iDigress with Troy Sandidge
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Ep 45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You.
25:19
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This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base. I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral sci…
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Color Your Dreams
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Welcome to Color Your Dreams with Elaine Lou Cartas
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The Color Your Dreams Podcast is for women of color and allies who are running a business or creating a career and are ready to get into alignment and create a legacy for more than just themselves. Elaine Lou Cartas, your host and a former grassroots organizer and nonprofit fundraiser, is here to encourage you in creating a business and career that…
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iDigress with Troy Sandidge
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Ep 44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins.
26:19
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If you are trying to market and sell something, you are in the behavioral science business. Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its…
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iDigress with Troy Sandidge
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Ep 43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022!
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There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?' Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engine…
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iDigress with Troy Sandidge
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Ep 42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year.
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Do you charge by the hour or by the project? Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do? Honestly, are you making the money, getting the business, generating the leads and opportunities you want? If you hesitated or your answer is no, it might be time to sincerely change som…
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iDigress with Troy Sandidge
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Ep 41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business.
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The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to wi…
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iDigress with Troy Sandidge
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Ep 40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level
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Do you believe you can achieve a level of growth you've never seen? To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind. But you have to elevate your growth mindset in order to reach that higher level of growth and success. This episode will walk you through my seven stages to achieving sustainable…
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iDigress with Troy Sandidge
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Ep 39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business?
29:28
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Quantity vs Quality. Content Creation vs Content Distribution. Value vs Volume. Which combination would you focus on for your business? Social media marketing? Will work for your audience? It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity? This episode is jam-packed with gems, various points …
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iDigress with Troy Sandidge
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Ep 38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward?
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I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right? Which one would you consider yourself? Jack of many trades or master of one? But my real question to you is, have you heard the full quote? In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, pe…
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iDigress with Troy Sandidge
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Ep 37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential
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Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff. But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand rig…
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iDigress with Troy Sandidge
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Ep 36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking.
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If a client says yes and signs but reneges... If a client says yes but ghosts you... If a client says no... Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you. We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it. Wh…
