show episodes
 
The Digital Health Experience has to change, and it's time to do something about it. Each week, the flavorful duo of #digitalhealth influencers Jared Johnson and Zain Ismail challenges the status quo of healthcare marketing and technology in their unique style. If you want to stay entertained, informed, and inspired by the industry’s top innovative thinkers, join the movement! See acast.com/privacy for privacy and opt-out information.
 
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show series
 
How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that ha…
 
Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master chan…
 
It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their s…
 
Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it me…
 
Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podca…
 
Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flav…
 
Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, …
 
Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journe…
 
Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired t…
 
Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of …
 
Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this e…
 
Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right…
 
Jill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be s…
 
Ed Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together witho…
 
Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a cul…
 
Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week …
 
The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our da…
 
You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech …
 
Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and…
 
An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting, is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collabor…
 
Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jar…
 
Steve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Alon…
 
There is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey, innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whethe…
 
Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on impl…
 
Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chie…
 
Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopi…
 
We can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world wher…
 
Can we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation. All that, plus the Flava of the Week about what innovative br…
 
It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather t…
 
Season 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silo…
 
It’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards, Kristi Ebong, Sean Lane, Chris Gervais, and Brian Kalis. Check out the classics about where they identify opportunities to innovate along the digital healthcare experience, then enjoy the deep cuts that tell us what they hope we’r…
 
This week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of Public Health. In this episode, you’ll learn that a job is not about a boss. It’s about who will give you the most money to do what you love to do. You’ll enjoy hearing how Linda discovered the way to …
 
This week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman, who provides senior level communications support for leading pharma, healthcare and digital health companies. In this episode, you’ll learn the importance of confidence, exploring related fields, and swallowing your …
 
This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll…
 
This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo, one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll …
 
This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose, content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing b…
 
This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that the…
 
Chris Gervais, CTO/CSO at Kyruus, is in the house to help us reimagine the process of building a better digital experience for healthcare consumers. In this episode, you’ll hear insights from the recent 2020 ATLAS Conference and Kyruus’ annual patient access journey report, including how digital access is a key to designing a consumer-first experie…
 
Sean Lane, CEO of Olive, is in the house to share his vision for where artifical intelligence is headed and the specific ways that it is accelerating digital transformation in healthcare. In this episode, you’ll learn the “state of the state” in healthcare AI, the potential of automation to free up humans from mundane tasks, and the need for a new …
 
Manley Feinberg is in the house to preview his upcoming keynote at HCIC@Home and share lessons he has learned climbing some of the world’s most formidable mountain peaks. In this episode, you’ll learn how to deal with the added pressure of working for a healthcare organization, how to rethink relationships during remote work, and how to increase fo…
 
Digital Marketing Survey results are in, and Ben Dillon is back in the house to share landmark results from an unprecedented year in healthcare marketing. In this episode, you’ll learn how healthcare marketers are feeling now that they are past the initial crisis mode of the pandemic, how leaders are prioritizing the next phase of digital investmen…
 
Kristi Ebong, SVP, Corporate Strategy at Orbita is in the house this week to discuss the innovation that is accelerating in the voice space due to the compressed adoption of conversational content. In this episode, you’ll learn how the market for voice search has evolved, how we’re learning about new opportunities to benefit patients, and the adven…
 
Before COVID-19, growth in digital health adoption had stalled. Brian Kalis, managing director at Accenture Health, shares how we can know if the accelerated adoption of virtual health since then can persist. In this episode, you’ll learn key data points from the Accenture 2020 Digital Health Consumer Survey, where traction is happening for innovat…
 
Season 4 focuses on digital innovation that extends beyond marketing, and we start the new season speaking with digital health visionary Jamey Edwards, CEO of Cloudbreak Health. In this episode, you’ll learn how to turn virtual visits into a strategic asset, why we should be thinking about platforms rather than point solutions, and how to focus on …
 
Debra Jasper, founder and CEO at Mindset Digital, is in the house to preview her keynote at the upcoming HCIC@Home virtual conference. In this episode, you’ll learn how to stand out by communicating in a virtual world, reaching distracted audiences, and redesigning how you connect with people. All that, plus the Flava of the Week with a look-ahead …
 
This year has brought issues of patient safety and inequities in medicine to the forefront in new ways. Dr. Danielle Ofri, author of When We Do Harm: A Doctor Confronts Medical Error, is in the house to share new ways of addressing medical error. In this episode, you’ll learn why acknowledging medical error is important for hospitals’ future busine…
 
Aaron Watkins, senior director of internet strategy at Johns Hopkins Medicine, is in the house to share how his team is using data to build trust with both internal and external audiences. In this episode, you’ll learn how data creates more questions, how to use it to tell stories, and how he’s relying on the digital community to keep up with colle…
 
Is healthcare a right or a privilege, and what is the marketer’s part in the discussion? Dan Pelino, founder of Everyone Matters and bestselling author of Trusted Healers, is in the house this week for an open dialogue about healthcare's part in combating social disparities in access to treatment. In this episode, you’ll hear Dan’s three pillars fo…
 
Chris Bevolo is in the house to help us step up and seize the opportunity that COVID-19 has presented healthcare marketers. This appears to be a catalyzing moment to accelerate transformation and use that space to lead the monumental shift from reactive to proactive. In this episode, you’ll learn how to reimagine business models, team structures, a…
 
Carrie Liken, head of industry for healthcare at Yext, is in the house this week to rethink the future and fire off a flurry of ideas for how to accelerate the new healthcare experience. In this episode, you’ll learn how marketers can position themselves to lead the transformations that will matter in the months ahead, how unlikely it is that we’ll…
 
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