How To Work Out Your Social Media Budget (the RIGHT way)


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By Justin Hogg. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Not sure if you need a social media budget? Or how to work out your social media budget? Let me talk you through what I think needs to be considered when creating a social media marketing budget.
Firstly, there is no one size fits all with a marketing budget or advertising budget. Every business has different overheads, expenses, capital and profit margins and so coming up with your first marketing budget is going to look different to anyone else’s.
In this episode I am going to offer you some thoughts as you move into creating a marketing budget plan. We will look at what is a marketing budget, how do you quantify the value of your campaigns and a few other things so that you can go into your decision making clear headed and confident.
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48 episodes