Brand Safety Comes To Social And CTV

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By AdExchanger and AdExchanger Talks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

CEO Lisa Utzschneider describes Integral Ad Science's brand safety efforts on TikTok and other social platforms. “It’s now a strategic imperative for marketers to protect their brands,” she says. “Our customers have become much more sophisticated."

355 episodes