Industry Preview: What Do Brands Really Want?


Manage episode 283777015 series 1266026
By AdExchanger and AdExchanger Talks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

With almost a year of the pandemic under our belt (Ugh), brands have by now figured out a way forward. In many ways, the measures they’ve had to take in response to COVID-19 has set them up for future success – a future without a health crisis, but where streaming and online buying are both happening en masse. In this special Industry Preview fireside, two agency chiefs – Belinda Smith of m/SIX North America and Tom Denford of ID Comms – analyze the vast transformation of 2020 and what 2021 holds for ad buyers.

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