The Changing Economics Of Ad Fraud, With White Ops President Michael Tiffany


Manage episode 284717735 series 1266026
By AdExchanger and AdExchanger Talks. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The ad industry is making progress in the fight against ad fraud, says Michael Tiffany, president and co-founder of bot detection firm White Ops, which recently got acquired by Goldman Sach. But don’t rest on your laurels, because when fraud leaves one corner of the internet … it creeps into another. Fraud is on the rise in CTV.

332 episodes