318 Entertainment or Nothing

 
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Manage episode 237096603 series 2518900
By Terry O'Reilly CBC. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s no secret that entertaining messages attract audiences. But today, as advertisers, government agencies, business and educators are learning- entertainment is fast becoming the only way to reach an audience. Terry O’Reilly explains how all kinds of modern messages are being wrapped in entertainment, or are tied to engaging ideas. He’ll explain how that is driving some unlikely players- including the Pope, the Queen, major corporations and government ministries, to such entertainment-skewed media as YouTube

http://thesemodernsocks.net/cbc_podcasts/age_of_persuasion/age_of_persuasion-2009-05-25.mp3

70 episodes