Alexis Beechen Drops Some Knowledge From Building Her Wine Empire


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Imagine being on a cruise with friends and a good business idea comes to mind, then months later, your idea is now being distributed in Walmart’s around the world! Today’s guest, Alexis Beechen was enjoying her time partyin’ and thought, putting wine in a can would be much easier to casually drink. She got home and decided to research this idea and discovered that there would be a good market for it. She partnered with some amazing people and created her brand, The Drop, which is now at concert venues, small wine stores, and as of late last year, in Walmart’s all around.

An entrepreneur by heart, Alexis made her first dollar selling her mom’s gently used clothes when she could barely drive. She grew up with much support from both her parents who were lawyers. Her dad, an entrepreneur himself, had his own firm, and her mom was the first person that talked to her about branding yourself and establishing trust with people. She went to Georgetown for Marketing and eventually landed a job with Havas where she maintained Dos Equis account. Although she loved her job with Havas, she decided to go back to Columbia for business school. During her schooling is when The Drop was born. Today, she is working on another business that she is passionate about, which helps startups with connections they need to grow their business. Listen in to hear more in-depth about Alexis’ awesome story!

Quote of the Episode: “You can only make as much money as the hours you build”

Gauntlet:Listen in for the tips, tricks, and tools that Alexis used growing her business:

  • Branding/Design - Fiverr

  • Go-to-Market –

  • Product Development – feedback from customers

  • Hiring - LinkedIn

  • Revenue and Accounting - QuickBooks

  • Fundraising - Carta

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Links & show notes from this episode:

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Ambition Today is a podcast about entrepreneurs, creators, investors, and builders who ambitiously changed the world. Each episode explores the hardships and heroism of everyday life to reveal the key moments which leave behind a lasting legacy. Creating value in the world is hard, but you are not alone.

No matter where you are in the world Ambition Today, hosted by Kevin Siskar, is here to keep you company you as you create your own incredible story.

Kevin Siskar brings you ambitious entrepreneurs inspired by Tim Ferriss Show, How I Built This with Guy Raz, Residual Income, Entrepreneur on Fire, NPR, HBR, TED Radio Hour, the StartUp podcast with Alex Blumberg by Gimlet Media, Pat Flynn, The Uncertain Hour, Bigger Pockets, Art of Charm, Dave Ramsey, Planet Money, Jocko Podcast, EntreLeadership, Zigler, APM Marketplace, This Week In Startups with Jason Calacanis, Mixergy, Seth Godin, Joe Rogan Experience, GaryVee, James Altucher, Monocle 24, How to Start a Startup, Crooked Media, and The $100 MBA Show with Omar Zenhom, Casey Neistat, and Masters of Scale with Reid Hoffman.

68 episodes