Matt Britton Is Changing The Face Of Consumer Intelligence For The Millennial Generation With Suzy

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By Siskar.co and Kevin Siskar. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

As a serial entrepreneur, Matt Britton has successfully acquired and sold many companies at the perfect time. He is most known for his important role in creating MRY (Mr. Youth) and Suzy. MRY is a digital and social media marketing agency that helps companies market to the youth, which is tomorrow’s future leaders. His latest venture, Suzy, is a consumer intelligence platform which helps bring the voice of real consumers directly to brands.

Now known as America’s leading expert on the Millennial Generation, Britton’s entrepreneurial spirit all started because of parties believe it or not. He ran 5 to 7 parties a week, and local businesses started to take notice. They would ask him to advertise their business during the parties, which led him to create his first business venue, Magma Group. This was just the beginning for Britton, listen to hear more of his great story:

  • How Magma Group came about
  • The meaning behind “Magma”
  • Creating MRY, Mr. Youth
  • How MRY got Microsoft as their customer
  • How Suzy was developed
  • His book, “Youth Nation”
  • Being a serial entrepreneur
  • Being an investor

Ambition Today Question of the Day™ : “You have started several companies over the years, what is being a serial entrepreneur mean to you?.”

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Quote Of The Episode: “Ninety-nine percent of decisions made in business have no data behind it”

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Kevin Siskar brings you ambitious entrepreneurs inspired by Tim Ferriss Show, How I Built This with Guy Raz, Residual Income, Entrepreneur on Fire, NPR, HBR, TED Radio Hour, the StartUp podcast with Alex Blumberg by Gimlet Media, Pat Flynn, Tony Robbins, The Uncertain Hour, Bigger Pockets, Art of Charm, Dave Ramsey, Planet Money, Jocko Podcast, EntreLeadership, Zigler, APM Marketplace, This Week In Startups with Jason Calacanis, Mixergy, Seth Godin, Joe Rogan Experience, GaryVee, James Altucher, Monocle 24, How to Start a Startup, Crooked Media, and The $100 MBA Show with Omar Zenhom, and Casey Neistat.

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68 episodes