AppTweak Marie-Laure Cruyt's App Store Optimization Tutorial


Manage episode 272198431 series 40580
By Steve Young. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

This week we have Marie-Laure Cruyt, Chief Product Officer at AppTweak, to answer all of your ASO questions.

You will discover what's working in app store optimization today, the factors that drive keyword rankings, and are black hat ASO strategies worth it?

Topic Covered:

  • 06:47 - Backlinks and keyword rankings
  • 07:48 - What you should be focusing on for Google Play keyword rankings?
  • 09:47 - Keyword density for Google Play
  • 24:46- Does revenue impact iOS keyword rankings?
  • 26:45 - Should you soft launch your app?
  • 39:46 - How long does it take to rank for keywords?
  • 40:47 - Should you launch with all your IAPs free?
  • 42:46 - When should I hire someone to help with ASO?
  • 46:47 - All about app bundles
  • 55:47 - Do other localizations help other countries?


Grow Your Downloads With Our Exact Strategies:


Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.


SPONSORS is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at

With over 120 million happy users, TheoremReach is helping app developers make more money with fun, rewarded surveys that you can easily add to your app.


Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters


1635 episodes