786: Why It Pays to Be Bold with App Monetization with Guilhem Duche


Manage episode 263447812 series 40580
By Steve Young. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's guest is the Co-Founder and CPO of a popular European dating app called Once. You will discover how linking to articles in their FB Ads lead to lower CPIs, how they generated PR from their user surveys and how they broke from their value proposition when they monetized.

Guilhem Duche is the Co-Founder and CPO of a European dating app called Once.

Show Notes:

- Zendesk

- Fav app: YouTube


Check out our app marketing agency.
Never miss an app marketing growth hack!

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters


1635 episodes