Influencer Marketing for Indie App Developers with Christy Choi (July 10, 2020)


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By Steve Young. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Joining us is Christy Choi, Co-Founder at First Influence, a performance-based Influencer Marketing Agency based in Hollywood, CA.

As one of the leading agencies in the space working within various industry verticals, they execute various social media campaigns across a diverse array of platforms, such as Instagram, YouTube, Facebook, Twitter, and more.

Their clients range from fast-growing startups to Fortune 500 companies such as: Samsung, Drop, LG, SkillShare, Ritual, and more.

Topics covered:

  • (06:07) - Advice on outsourcing influencer marketing for indie app developers
  • (12:38) - What is the most efficient formula app marketing on TikTok.
  • (16:27) - How does influencer marketing compare to paid channels like Facebook, Google or Apple search.
  • (18:42) - How to niche down when it comes to influencers.
  • (21:42) - Is Quora a good platform for app marketing.
  • (22:33) - What tools do you use to measure ROI for influencer marketing.
  • (30:12) - How long does an influencer marketing campaign run.
  • (31:31) - What influencer marketing channel is the most effective today.
  • (33:11) - Youtube integration is the most popular way of promotion
  • (37:07) - What are the current Youtube trends.
  • (42:11) - How to run an influencer marketing on just iOS.
  • (48:03) - What's the best way to market a new messaging platform.


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