KPI for Mobile Apps LIVE with Steve P. Young & Chuka Ikokwu


Manage episode 266070390 series 40580
By Steve Young. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Join us live every Friday at 9am PST on YouTube!

Every Friday on YouTube, we reveal app marketing secrets working today, audit your apps, and answer all your questions related to increasing downloads and revenue.

Get your app audited.


Wish you had a data scientist on your team? Well, this is the next best thing! We will be breaking down the KPIs that you should be focused on while building and growing your mobile app.

This week our special guest is Chuka Ikokwu, Founder at DIVERCITY.

Topics covered:

  • The analytics you should look at when running UA
  • How to increase your app's retention
  • Do "starter packs" work in increasing retention?
  • What is the most important metric for education apps?
  • Is Firebase analytics good for mobile apps?
  • Advice on how you can start your own startup
  • Do lower in-app purchases make users purchase more?
  • Does running ads in cheaper countries affect the rankings in the US?


Check out our app marketing agency.

Follow us:

Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters


1633 episodes