It's Time to Ban Sales from Your B2B Community w/ Tom Bangay


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By Jason Bradwell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I sit down Tom Bangay, Director of Content at Juro, the contract automation platform.
We talk about:

  • His step-by-step strategy in building a niche B2B community for legal teams
  • How he convinced the first members to join - and persuaded them to stay
  • Why banning his sales team from the community was a great decision

This episode is a must-listen for any marketers looking for an actionable strategy to get a niche B2B community started (and showing results) quickly.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Tom here...

…visit Juro’s website here...

…and here's the article Tom wrote that inspired this episode.

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

43 episodes