Net or Spear? How to Fish for Clients with ABM w/ Gia Cattaneo

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By Jason Bradwell. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I sit down Gia Cattaneo, Senior Marketing Specialist and ABM expert.
We talk about:

  • What a starter ABM campaign looks like and setting yourself up for success
  • Navigating the dynamics between a joined up sales and marketing approach
  • How to measure the success of an ABM campaign

This episode is a must-listen for any marketers wanting to get an ABM programme off the ground but aren't sure where to start.
This is real advice for the everyday B2B marketer who wants to be better.
You can follow Gia here: @giacatt

Also check out my new weekly newsletter, The B2B Bite, where I break down marketing strategy and tactics for B2B leaders into fun-size, actionable chunks.
You can also follow me on Twitter at @JasonRBradwell - all my best stuff is on Twitter.

43 episodes