How Enterprise SaaS Startups Should Fundraise


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By James Carbary and Sweet Fish Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s hard enough being a startup. Try being a startup that has to create its own category.

Not only do you have to convince investors of your idea, but you also have to prove to buyers that they have a problem that needs fixing.

In other words, earning revenue for an early enterprise software startup is tough. Alex Rubalcava, founder of Stage Venture Partners, shares some expert advice on early-stage fundraising.

He and John discuss…

  • The characteristics of an ideal startup investment opportunity
  • Major pitfalls for early-stage SaaS startups to avoid
  • How startups are managing remote selling and fundraising

Follow Alex on Twitter @alexrubalcava .

This episode is hosted by John Grispon. Founder and Sales Coach at Early Revenue, as part of the #Revenue series on B2B Growth.

You can find this interview, and many more, by subscribing to the B2B Growth Show on Apple Podcasts, on our website, or on Spotify.

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