How To Use The Lighthouse Method To Scale Any Business with George Bryant


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By Brad Costanzo. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

George Bryant is a New York Times Best Selling Author & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach and the Lighthouse Method to business. He's also the hose of the popular Mind of George podcast.

He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers... and creating transformational breakthroughs that help them accomplish their goals.

He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.

Here's a sample of the topics we covered:

  • How George's Lighthouse Method works and why every business should use it to build, grow and scale their business
  • How to understand your customer journey and create a better one for them
  • Hot to turn your customer service into a social media team
  • Where you should and shouldn't put coupons
  • How and why George stopped selling subscriptions on the frontend of the product and still scaled his subscription business
  • Why email is the ultimate killer app and why most people are messing it up
  • 2 incredible growth hacks George hasn't revealed anywhere else except to extremely high paid clients and partners.
  • Why your job isn't to find customers but to be found by them (and how to do that better)
  • How to use a surprise loyalty program

*Listening to this episode with a notepad is highly advised

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