Beauty Mode Off: A Beauty Content Creator’s Take On Keeping It Real With Erin Dugan Jurchak

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By Bunny Hedaya and The Bunny Barbie. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Being totally made up on video is passé. As TikTok gradually inches its way to become the number one platform for beauty content creators, more and more people are showing it like it is. Among those leading the charge is Erin Dugan Jurchak, a disruptor who refuses to put "beauty mode on" on her videos, letting people see the actual results of the products she reviews. Joining The Bunny Barbie in this lively chat, Erin takes us behind the scenes of her beauty tutorials and product reviews on TikTok and shares her thoughts on the beauty industry and the beauty content creation space. She talks about the difference between YouTube tutorials versus keeping it real on TikTok, showing people the realness minus the lighting set-up, and then gives her top makeup tips and go-to beauty products. Plus, Erin lets us in on her life during the pandemic and offers great advice on how aspiring content creators can start their TikTok journey. You don't want to miss this conversation!

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