How Athletes Can Use Text Marketing to Increase their Fan Engagement #76 w/ The Black Techie


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By Jonathan Jones. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

How athletes can use text marketing to increase their fan engagement

When it comes to successfully entering into the wonderful world of technology we can't say that we can do that without talking about text marketing. Kris Smith also known as the Black Techie shows us how we can take our brand to the next level and ultimately engage with the fan base that you're growing or currently have.

Be sure to connect with her to learn even more about how your brand will be able to reach so many more fans by creating a 1 to 1 relationship.

00:00 - Episode Snippet

00:19 - Welcome to Beyond the Ball

01:27 - Introduction of Kris Smith

03:14 - Who is the Black Techie?

6:25 - "I Ran from my calling."

12:50 - Black women in STEM

15:34 - The connection between women in STEM + Sports

22:00 - How to build your fan base early

25:00 - Failure to capitalize on an opportunity

27:20 - How to win with text message marketing

30:00 - What the WNBA can be doing with fan-based engagement

33:50 - Athletes Creating a 1 to 1 with fans

35:00 - The Black Techie Next Steps

42:00 - Connect with the Black Techie

43:35 - The Black Techie Final Thought

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Hey, y’all! I’m Jonathan. I’m really excited to meet you in a real, relevant, and relatable way. On my YouTube channel, we’ll be having honest conversations about all things around personal development, professional development, and podcasting. After struggling to navigate life graduating college at 23—just working any and every job I could get —I began to see the light at the end of the tunnel by beginning to speak, and I decided to start my podcast and since then I have decided to dedicate my life to helping people share their stories and their message through speaking and podcasting. Today, I'm grateful by the grace of God, that’s what I’m doing every day through my company Jonathan Jones Speaks! You can rock with me on Instagram @jonathanjonesspeaks or online at

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