BTI #203: How to Keep Customers Longer with Will Armijo


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By James Patrick and James Patrick: Photographer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We invest so much time, energy and even finances into growing our business through new client acquisition. The assumption is that the more customers we get, the more sales we make, the more revenue and growth our business can have.

However, we often overlook the our customer retention and the lifetime value of our customers which is one of the three core pillars of a business; to attract, convert and retain clients.

In this episode of Beyond the Image, host James Patrick chats with fitness entrepreneur Will Armijo on how you can increase your customer lifestyle value (CLV).

Listeners can connect with Will on Instagram @I.Am.WillPowered or at

UPDATE: Get the free guide on the 4 Steps to Stand Out Online to Grow Your Fitness Business go to or text James at (480) 605-3254


This episode is brought to you by where you get monthly live coaching and education modules to support you in your business development goals!

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