BTI #284: How to Land a Magazine Cover


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By James Patrick and James Patrick: Photographer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

It’s the week of FITposium! Our 7th annual conference. We started back in 2015 to a group of 50 people crammed into a small conference room in a Holiday Inn Express and it has grown so exponentially that over the last 7 years we have had 1500 graduates all setting out to build a better brand and profit from it. This year, we have completely re-formatted it and the focus this year is how to earn and leverage the power of getting published. We are just a few days out from FITposium 2021.

I thought I would dive into answering a question I get a lot: “How do I get on a magazine cover? I don’t just want magazine features, I want to land that pinnacle cover feature.”


  • How James has seen people procure magazine cover features.
  • The importance of pitching often.
  • Building a relationship with the magazine and how it benefits you.
  • Why you should try and be valuable to the magazine.
  • How building relationships with the photographers is a good idea.

“Luck is like a bus. If you miss one, there’s another one coming in 15 minutes. The difference is, you have to be showing up.”

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