BTI #286: Lessons Learned from FITposium '21

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By James Patrick and James Patrick: Photographer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, I want to dive into everything that we covered and unpacked over the FITposium 2021 weekend. It was our 7th annual FITposium conference and there was so much information that we are still working through.

Every year, dozens of people walk away with media features in hand. It’s one of the coolest and most celebratory things we do during the conference. We set a goal every year in hopes of increasing this number.

This year, we surpassed 50 on the first day and had 117 booked projects when I stepped on the stage Saturday evening. Every single person who attended in person walked away with a feature in hand!

IN THIS EPISODE

  • The inside scoop of what happened at FITposium.
  • Why we help our attendees get published every year and why it’s important.
  • The biggest takeaways from this weekend’s event.
  • Finding what makes you unique or different and capitalizing on that.
  • The importance of niching down who your product is for.
  • Communicating who you are, what you do, and why it matters correctly.
  • The art of the follow-up.
  • Standing out in your pitches with a video.

“There has to be something unique that is recognizable about you so that you stand out amongst the crowd.”

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312 episodes