INSPIRING INNOVATION: Is digital clothing the future of fashion and a solution to overconsumption?


Manage episode 258880714 series 2463237
By Michael Schragger. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

The Fabricant, a digital fashion house, recently sold a piece of digital clothing - clothing that is only available in digital environments - for over 9000 USD. This experience helped them realise that their expertise in 3-d digital modelling could be used for a better purpose: creating a new industry sector for digital only clothing which is very good for business and the planet. Mike speaks with Amber Slooten, Fabricant’s Creative Director and Adriana Hoppenbrouwer, Fabricant’s Commercial Director about the potential for digital clothing to meet our short term fashion desires while reducing negative environmental impacts. We talk #outfitoftheday, market potential, gaming, social media behaviours, fast fashion, human needs and more. Is this the future of sustainable fashion?

This podcast is supported by the Laudes Foundation (formerly the C&A Foundation), The Rylander Foundation, and TENCEL™. It is produced in collaboration with Ecotextile News.

35 episodes