Manage episode 299584606 series 2838426
Join us as we chat with aspiring actor turned electronics engineer turned entrepreneur and business owner, Mike Maynard!
Mike is the Managing Director/CEO of the Napier Group, a $7M PR and marketing agency for B2B technology companies. He is a self-confessed geek who loves talking about technology. He believes that combining the measurement, accountability, and innovation that he learned as an engineer with a passion for communicating internationally means Napier can help clients achieve their marketing goals sooner.
In this episode we uncover some well kept secrets of a what it means to have a successful marketing agency, the pitfalls of growing an agency through acquisition and how to win clients as an agency.
Some other topics include:
- Mike's biggest mistake and the best lesson
- How to (or how not to) select right marketing technology
- Why you shouldn’t specialize in tactic specific markets
- How to market to large enterprises
...and SO much more!
Interested in the exclusive offer from Mike?