Bloomberg Best features the best stories of the day from Bloomberg Radio, Bloomberg Television, and over 150 Bloomberg News bureaus around the world. Hosted by Ed Baxter and Denise Pellegrini.
Manage episode 292465304 series 2524762
As the Pfizer vaccine goes for full FDA approval, we could soon learn its official name. All approved drugs and vaccines must have a brand name for patient safety, intellectual property and marketing. Janet Wu sits down with Scott Piergrossi of Brand Institute who worked with Pfizer and BioNTech on the brand name development for their vaccine.