BM231: How to Satisfy True Human Connection with “Fanocracy"


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By Susan Friedmann. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What is "Fanocracy," and why does it help satisfy our hunger for true human connection? Listen as marketing genius, David Meerman Scott shares the premise behind his new book.

In this week's powerful podcast episode "How to Satisfy True Human Connection with “Fanocracy" you will discover...

  • Who exactly is a true and raving fan in your universe
  • What the simple things you need to do to build raving fans (most people don't do these!)
  • Why any business can grow as a result of cultivating their fandom
  • Essential rules to follow to nurture your fandom
  • What critical lesson David learned from "The Grateful Dead"
  • Why passionate fans are your most powerful marketing force
  • And a whole lot more...

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282 episodes