the Autoblog Podcast
Manage episode 280395032 series 2511873
By Randall Sullivan. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
With so many brands touting some new production method that makes the whiskey taste old or better how do consumers know what to believe? Nick Scarff is a bioengineer with Next Century Spirits. In this episode, we discuss techniques that show promise and discuss some parameters for consumers to be able to evaluate on their own what is true innovation and what is marketing hype. Please Subscribe, Review, Like, and Comment!