How Kellogg is Leveraging a Startup Mentality to Master the Direct to Consumer Space with Kellogg's Global D2C Director Jordan Narducci


Manage episode 302271927 series 1749895
By Jeff Murphy. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

What happens when one of the world's renowned CPG behemoths take on the emerging direct-to-consumer (D2C) space?

You may think they'd have it easy with endless resources, envious budgets and national access, but you'd be wrong.

This week, we're joined by Caroo alumni Jordan Narducci, who now spearheads Kellogg's budding D2C efforts. After launching D2C at emerging startups, he's using these learnings to tackle Kellogg's unique challenges in a scrappy and innovative way.

In this episode, Jordan gives us an insider look at how one of the world’s largest brands is taking on the world of D2C. He'll also reveal the secret weapon that emerging brands can leverage to make massive gains in D2C and new trends Kellogg is keeping their eye on in the months to come.

165 episodes