Marketing Investment Masterclass: How should your Approach to Marketing Investment Change as you become a Grown-up Brand? Brand Performance Coach Mark Mulhern, CEO Brand Performance Labs, NY

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By Fiona Fitz of Fiona Fitz Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mark Mulhern is a Brand Performance Coach with a spectacular CV in brand advertising and through-the-line Marketing investment. He’s worked agency-side for the past 20+ years managing advertising accounts worth £100M of pounds and dollars, for clients such as Mars, Unilever, McDonalds, Amazon, Virgin and Sainsbury’s.

If you’ve listened to the first few episodes of Series 1 of Brand Growth Heroes, you’ll know that one of the New 4Ps of Transformational Growth is PROCESS – how insurgent brands define and attack challenges differently to incumbent or less successful brands.

One of these challenges is managing the transition of how you approach your MARKETING INVESTMENT as a start-up, vs. how you think about it and deliver it as an emerging brand with a serious growth trajectory.

If you’ve been pootering along nicely with sampling and social media, but recognise that the time has come to get your head around what a more strategic approach looks like, then this episode is for you.

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