S2EP2: Giles Brook, renowned CEO, Entrepreneur & Investor on driving growth, investment criteria and the challenges facing founders
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Giles has been behind the growth of numerous insurgent brands – Innocent, Bear, Vita Coco, Pip and nut to name but a few. He is currently CEO of Vita Coco (for Europe Middle East and Africa) - which he launched over 10 years ago - and which is now turning over £40m in sales.
Although he is the highest-ranked individual in The Grocer’s ‘Food & Drink Power List outside of global and multi-national CEOs, he is also nice, as he takes time out of the office to mentor and guide entrepreneurs. Here’s our interview earlier this month where we talk about what Giles looks for when investing in a company, whether looking for investment upfront or driving organic growth should be the thing, and how it can be really hard for founders working in the food industry
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