S2Ep5: Loop Founder CEO Tom Szaky on what Loop’s Global Circular Shopping Platform means for YOUR Business
Manage episode 255885419 series 2538341
You may have read that Terra Cycle has just launched a new company called LOOP, which aims to tackle packaging waste at its root cause and could potentially see us buying all of our favourite consumer packaged goods in branded durable and reusable containers, rather than the staple single-use packaging they are mostly in now.
For those of us who work with Consumer Packaged Goods, Loop is so far reaching that if it works, it will change everything from how you design, package and sell your products, all the way through to what your Manufacturing, Supply Chain, Operations and P&L will look like.
In this episode of Brand Growth Heroes, Tom goes into depth on how Loop offers CPG brands the opportunity to shift from single use disposable packaging forms to durable reusable forms, and what the benefits are for you as a brand, over and above the obvious and most important benefit of the reduction of your brand’s impact on the environment.
★ Support this podcast on Patreon ★