BYP 256: Pivoting From A Practice Into A Personal Brand with Dr. Lisa Olszewski


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By Mike Kim. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Dr. Lisa Olszewski is a licensed chiropractor and the founder of The American Institute of Healthy Living, Healthy Living Simple, and Keto Virtual Summit. She has made the pivot that so many people struggle to make. She transitioned from a practice into a personal brand. Though she still sees her patients, she’s started a podcast, founded a virtual summit, and made an appearance in a documentary. In our conversation, we talk about:

  1. What building her brand has been like for her
  2. What she’s done with her brick and mortar practice
  3. Everything she does in her personal brand now
  4. Her interview for A Better Way: Discover What’s Keeping America Sick
  5. What’s working and what’s not working in her marketing
  6. How she navigates requests for guidance in areas where she has no experience
  7. The law of attraction vs. marketing through content

If you’re in health, government, law, education, or another highly regulated industry and want to pivot to a personal brand, you’ll get a lot out of this discussion with Lisa.


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