Adam Morgan - Become a Challenger Brand

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Manage episode 293556238 series 2832777
By Branding Badass. Discovered by Player FM and our community โ€” copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

My guest today is Adam Morgan, the highly respected author of โ€˜๐—˜๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ง๐—ต๐—ฒ ๐—•๐—ถ๐—ด ๐—™๐—ถ๐˜€๐—ต: ๐—›๐—ผ๐˜„ ๐—–๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐—ฟ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ๐˜€ ๐—ฐ๐—ฎ๐—ป ๐—ฐ๐—ผ๐—บ๐—ฝ๐—ฒ๐˜๐—ฒ ๐—ฎ๐—ด๐—ฎ๐—ถ๐—ป๐˜€๐˜ ๐—•๐—ฟ๐—ฎ๐—ป๐—ฑ ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€โ€™.
This International best-seller not only popularized the term โ€˜challenger brandโ€™, it also outlined a process for doing more with less and its principles have been widely praised and imitated around the world.
I invited Adam to be a guest on my show to discuss Challenger Brands and learn about his new book titled โ€œ๐—ข๐˜ƒ๐—ฒ๐—ฟ๐˜๐—ต๐—ฟ๐—ผ๐˜„ ๐—œ๐—œ: ๐Ÿญ๐Ÿฌ ๐˜€๐˜๐—ฟ๐—ฎ๐˜๐—ฒ๐—ด๐—ถ๐—ฒ๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐—ฎ ๐—ป๐—ฒ๐˜„ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ผ๐—ณ ๐—ฐ๐—ต๐—ฎ๐—น๐—น๐—ฒ๐—ป๐—ด๐—ฒ๐—ฟ๐˜€โ€. I wanted to learn what it means to adopt a challenger mindset. And I was especially curious to learn about Adamโ€™s surprising fetish.

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