Manage episode 304125196 series 2832777
My guest today is Aliza Freud, Founder and CEO of She Speaks; the leading influencer marketing & media platform connecting brands with female consumers. Aliza and her team help brands like Hershey's, Prudential, Kraft, Coca-Cola and others create and amplify authentic influencer content.
Prior to founding SheSpeaks, Aliza worked at American Express leading branding and marketing initiatives globally.
She’s also the host of the podcast 𝙎𝙝𝙚𝙎𝙥𝙚𝙖𝙠𝙨: 𝙃𝙤𝙬 𝙎𝙝𝙚 𝘿𝙤𝙚𝙨 𝙄𝙩 which features female CEOs, actresses, producers, authors and athletes who are shaping our world.
I invited Aliza to be on my show today to talk about influencers and the value of influencer marketing. I wanted to know why more and more businesses are using influencers to promote their brand. I was curious to get her POV on how covid has impacted the industry as a whole.