Manage episode 272553502 series 2739683
Brembo RED talks NEW Bronco, NEW Polestar and dives into aftermarket braking with host Dan Sandberg. Mark Grueber, Ford Bronco marketing executive, details all things Bronco with Brembo RED. From the internal sell job to resurrect the iconic off-roader to the technology in the all-new Jeep fighter that hits dealerships in eight months. Robert Caravati joins the conversation to discuss the aftermarket/do-it-yourself brake business and how Brembo delivers quality and is expanding its footprint in this competitive marketplace. Polestar just introduced the all-new all-electric Polestar 2. Scandinavian inspired design is evident along with big performance and stopping power explained by Gregor Hembrough, CEO of Polestar NA.