How Anthem, Highmark and Bright Health Plan are Reinventing the Consumer Experience


Manage episode 284793088 series 2556560
By Eric Glazer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

As a result of the COVID-19 pandemic, health plans are transforming how they engage with their members. Expectations are raised as consumers change how they shop, socialize, and live their everyday lives, driving health plans to change their relationships with their members to be more consumer-centric

An all-star panel of experts from Anthem, Highmark, Bright Health Plan, and Icario success stories and actionable strategies for creating meaningful experiences to engage and empower members. Panelists include Stacy Byers, Vice President, Customer Experience, Highmark; Mark Dodge, AVP, Stars, Risk and Quality, Bright Health Plan; Merrill Friedman, Senior Director, Disability Policy Engagement, Anthem; and Steve Wigginton, CEO, Icario

This Bright Spots in Healthcare episode is sponsored by Icario.

Icario is a health action platform that unites pioneering technology, data science, and behavioral insights to connect everyone to better health. Icario develops personalized healthcare experiences that move people to better health with every action while reducing member abrasion through the use of extrinsic and intrinsic motivations. Learn more at

34 episodes