How Purpose & Personal Determinants Can Change Your Healthcare Business with ProMedica's CEO Randy Oostra


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Randy Oostra, DM, FACHE, President & CEO, ProMedica, and Vic Strecher, PhD, MPH, Professor, University of Michigan School of Public Health, discuss how ProMedica is incorporating “personal determinants of health” to improve care and outcomes. They also share how having a strong life purpose is essential to health and well-being.


This Bright Spots in Healthcare episode is sponsored by Icario.

Icario (formerly Revel + NovuHealth) is a health action platform that unites pioneering technology, data science, and behavioral insights to connect everyone to better health. Icario develops personalized healthcare experiences that move people to better health with every action while reducing member abrasion through the use of extrinsic and intrinsic motivations. Learn more at

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