BOE-S2044 - How Niche Demand Creation Doubled Conversions While Cutting Ad Spend


Manage episode 282796614 series 1505020
By Leon Streete and Leon Streete: Marketing Coach. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

We all hear the word niche especially business owners that are often being asked about their niche. As a business owner, what is really the importance of having a niche? How can a business owner identify their own niche?

A niche is something that you are comfortable doing and suits you best. When we talk about niche demand creation, it is on a different level. It is still having your existing niche but on an upper scale. Niche demand creation makes your offer unique from others and makes your competition irrelevant. Think it’s impossible? It is possible! In today’s show, I will be discussing the importance of niche demand creation and how it helped my clients take their business to another level. Grab a pen and paper, take notes and enjoy!

Here are a few insights you’ll hear in today’s podcast show

  • What is niche demand creation and how can it help you?
  • What is the VORTEX method and how can it help you grow your business?
  • How does the Blue Ocean strategy improve your marketing strategy?
  • The importance of knowing your niche demand to give your business a boost
  • How to create an amazing message that will attract your target audience

...and a whole lot more!

Success Quotes

“Niche demand creation is about looking at your niche from the point of view where the demand is.”

“It is not about you feeling, it is about knowing where the demand is.”

“If you don’t understand niche demand creation, you won’t understand psychologically and emotionally, how to craft that message that triggers your audience into making decisions.”


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92 episodes