CannaInsider - Interviews with the Business Leaders of The Legal Cannabis, Marijuana, CBD Industry
Ep 366 - How To Use Equity Crowdfunding To Launch Your Cannabis Business
Manage episode 303226869 series 122759
While not the most traditional path, equity crowdfunding can be a great way for cannabis brands to raise capital - but only if know what you’re doing. Here to walk us through how she’s successfully crowdfunding her CBD wellness brand is co-founder and CEO of Element Apothec Davina Kaonohi.
Learn more at https://elementapothec.com
[1:05] Davina's background in e-commerce and how she came to start Element Apothec
[5:49] How Davina took inspiration from her aunt's homemade tinctures to formulate Element's CBD products
[7:48] Why Davina turned to equity crowdfunding and how she's successfully targeting investors
[11:36] Equity crowdfunding vs traditional crowdfunding
[13:38] How to create a killer marketing campaign through storytelling
[17:54] Element's efforts to bring transparency to CBD and do away with sketchy "proprietary blends"
[24:04] Davina's goals to grow Element's product selection and expand the company over the next few years
[26:02] Where Davina sees the CBD skincare space heading over the next 3-5 years