Potcast 226: Building Better Brands


Manage episode 332210827 series 1443187
By Johanna Nuding and Johanna Nuding: Cannabis Lifestyle Guide. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Mark DiMassimo, creative chief of DiGo, wants to help folks like us do good things for our communities through our for-profit businesses by building better brands. So we talk about the bones of a great brand name and what positive behavior change marketing means in the cannabis category. We dissect getting attention vs. adding value and how to approach social media as personal brands, entrepreneurs, and startups. We discuss ways to uncover and communicate your strategic advantage. We also explore companies with social missions and why I see value in the gift economy for my service-based business.

Find great resources in the show notes + offers from Casually Baked partner brands.

When you shop with potcast affiliates you save money on things you want which in turn supports the production of this show. One thing I know for sure is that showing up for your community is the smoke circle of life. So, however you decide to support our highly responsible cannabis movement, thanks for doing your part to puff puff pass it on.

251 episodes