Cocktail Party Effect: How to apply the science of personalization

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By Jennifer L. Clinehens. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

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Time Stamps

[1:03] – The intro outlines the idea of personalization and the Cocktail Party Effect.

[4:47] – What is the Cocktail Party Effect?

[5:04] – How was it discovered?

[6:28] – The difference between superficial personalization and true personalization.

[6:56] – We learn the first way to apply the Cocktail Party Effect to the customer experience – getting specific about your customer's world.

[7:25] – The second way to apply the Cocktail Party Effect is to personalize your marketing effort's visuals, copy, and message.

[8:00] – Jennifer reveals the third and final way to apply the Cocktail Party Effect to the customer experience – going deeper with data while being transparent about it.

[9:41] – Jennifer discusses the damaging consequences of companies making poor use of personalization.

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13 episodes