Manage episode 294185908 series 2828976
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[1:03] – The intro outlines the idea of personalization and the Cocktail Party Effect.
[4:47] – What is the Cocktail Party Effect?
[5:04] – How was it discovered?
[6:28] – The difference between superficial personalization and true personalization.
[6:56] – We learn the first way to apply the Cocktail Party Effect to the customer experience – getting specific about your customer's world.
[7:25] – The second way to apply the Cocktail Party Effect is to personalize your marketing effort's visuals, copy, and message.
[8:00] – Jennifer reveals the third and final way to apply the Cocktail Party Effect to the customer experience – going deeper with data while being transparent about it.
[9:41] – Jennifer discusses the damaging consequences of companies making poor use of personalization.
Links and Resources
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