Manage series 2881720
By Jason Heller - Persado. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In this insightful podcast series, Jason Heller, President of Persado and former McKinsey partner, interviews expert guests to explore the stories, data and strategic advice that business leaders need to communicate with their customers more effectively and unlock the hidden value in customer engagement.