Ep 155 Build Your Brand Through Podcasting with Case Lane, Part 2 of The Branding Series


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By Angela Lussier. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Have you ever thought about creating your own podcast? Or maybe you would like to be a guest on someone else’s podcast. If you’d like to build your brand through the explosive power of podcasting, look no further. Today’s guest is Case Lane. Case is a global writer, podcaster, entrepreneur, traveler, and the founder of Ready Entrepreneur. After a successful book promotion podcast tour, Case developed an approach to help professionals, writers, entrepreneurs and other public speakers understand and navigate the growing podcast industry as guest speakers.

We discuss:

  • why podcasting is a good place to show up if you are trying to build your brand
  • how to find podcasts to pitch if you can’t afford an expensive PR agency
  • how to write a pitch to be a guest on someone’s podcast
  • how to prepare for an interview
  • what to talk about to get the most out of the interview
  • how to be a valuable guest after the show

Learn more about Case Lane and her book and podcast

--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

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