How Footwear Startup Allbirds is Decarbonizing Fashion


Manage episode 327451571 series 2637625
By Harvard Business School, Harvard Business School Business, and Environment Initiative. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this bonus episode, sustainable footwear brand Allbirds co-founder and co-CEO Joey Zwillinger, Prof. Michael Toffel, and Cold Call host Brian Kenny discuss the growing environmental impact of the fashion industry, and how Allbirds is balancing a critical tension between sharing its know-how and material innovations with competitors to scale its efforts to decarbonize fashion, while also retaining brand differentiation. This was originally broadcast on the HBS Cold Call podcast episode profiling the HBS case, “Allbirds: Decarbonizing Fashion,” which Prof. Toffel wrote with Ken Pucker and Eren Kuzucu.

For transcripts and other resources, visit

Guest: Joey Zwillinger, co-founder and co-CEO, Allbirds

34 episodes