#184 - How to Double Appsumo in 2021?


Manage episode 281286783 series 1532765
By Jeremy Chatelaine and Jack Reamer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this growth chat we are talking about well established entrepreneurial businesses proposing great lifetime deals for their cool products to a huge audience.

If you’re dealing with a well established company, you need to be careful about how you do outreach, because you can tarnish a brand that’s been doing nicely for a while.

We’ll use the growth of Appsumo as an example this time. Enjoy!


  • How to get most of the buyers list
  • Why you can’t use the strategy of going for the end user in this case
  • How to grow the seller side of the company
  • The relationships you can build by doing outreach

Although it’s an eight figures company, all of the strategies that we’ve mentioned here are low volume outreach campaigns. If you apply what we talk about here and join our Cold Outreach Masterclass where we teach everything we know and things we are learning, you’ll be ready for these kinds of sensitive campaigns as well!

Happy cold emailing!

200 episodes